Vice President of Marketing - Restaurants

Leap Brands leapbrands.io Open · verified Sep 19, 2026

Orlando Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Leap Brands. Orlando · full-time · no salary stated · we estimate $79,000–$175,000.

Estimated pay

Leap Brands has not published a salary for this role. The figure below is our estimate, not theirs.

$79,000 – $175,000

What the middle half of lead marketing leadership roles in Orlando paid, among postings that did state a salary.

Worked out from 6 postings that stated pay, median $121,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build ready-to-use local marketing kits and opening plans that franchisees can execute
Track store-level acquisition costs and improve them to protect franchisee profitability
Connect CRM, POS, and loyalty data while overseeing SEO/SEM, listings, social, and reviews
Grow consumer demand and recurring revenue across the franchise network
Attract developers and investors through B2B campaigns, PR, awards, and speaking opportunities

What you bring

Bring more than ten years in marketing, including at least five in franchising across QSR, fast casual, or services
Show a brand-scaling record from 50 to 200+ units
Use CRM automation, BI tools such as Tableau or PowerBI, and performance marketing platforms at an expert level
Switch between board-level presentations and hands-on franchisee marketing support
An MBA is preferred, while proven success building high-growth franchise systems carries more weight

Who this fits

You’ll suit a coach-player role that combines strategic leadership with direct troubleshooting for independent franchise owners. Strong data discipline and a service-oriented approach to franchise relationships are important. The position is full-time and based in Orlando.

From the employer

The Vice President of Marketing will be the primary architect of the brand’s growth engine. You are responsible for two distinct funnels:

Consumer Growth: Driving high-intent traffic and recurring revenue for our 200+ multi-unit franchise locations.
Franchise Development: Positioning the brand to attract high-net-worth multi-unit developers and institutional investors.

You are a "Performance Marketer" at heart but a "Systems Builder" by trade. You don't just launch campaigns; you build the playbooks that allow a first-time franchisee to achieve breakeven in record time.

Key Responsibilities

1. Franchisee Performance & Lead Gen

Local Store Marketing (LSM): Develop "Business-in-a-Box" marketing toolkits that franchisees can execute with 0% guesswork.
Customer Acquisition Cost (CAC) Management: Monitor and optimize unit-level CAC to ensure franchisee profitability remains above target margins.
New Store Openings (NSO): Own the "Grand Opening" playbook.

2. Brand Infrastructure & Technology

MarTech Stack: Manage the integration of CRM, POS (e.g., Toast/NCR), and Loyalty programs to provide a 360-degree view of the customer.
Digital Footprint: Oversee SEO/SEM, local listings management (Yelp/Google Business), and the brand’s social media presence.
Reputation Management: Scale systems for monitoring and responding to NPS and customer reviews across all regions.

3. Franchise Development Marketing

Authority Building: Position the CEO and Brand as thought leaders through PR, awards (Franchise 500, etc.), and industry speaking engagements.
Lead Sourcing: Execute targeted B2B campaigns to attract "Sophisticated Operators" and Private Equity-backed groups.

Core Competencies & "Non-Negotiables"

The "Coach/Player" Mindset: You are comfortable presenting to a Board of Directors on Monday and troubleshooting a franchisee's Facebook Ad Manager on Tuesday.
Data Rigor: You live in the "Leading Indicators." You can spot a 10% drop in top-of-funnel leads and deploy a recovery plan before it hits the monthly P&L.
Franchise EQ: You understand the "Servant Leadership" required to influence franchisees who are independent business owners, not corporate employees.

Experience & Qualifications

Experience: 10+ years in Marketing, with at least 5 years in a Franchise environment (QSR, Fast Casual, or Service-based).
Scale: Proven track record of scaling a brand from [50 to 200+] units.
Education: MBA preferred, but "street-cred" in building high-growth franchise systems is prioritized.
Tech Savvy: Expert-level knowledge of CRM automation, BI tools (Tableau/PowerBI), and performance marketing platforms.