Vice President of Marketing - Franchisor
At a glance
VP-level Marketing Leadership role at Leap Brands. Cincinnati · full-time · no salary stated · we estimate $154,900–$246,872 across the United States.
Leap Brands has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set a companywide marketing plan tied to franchise growth, customer acquisition, retention, and revenue
- Use market, customer, and competitor insights to guide positioning and creative across channels
- Help franchisees run local campaigns with tools, training, and practical guidance
- Direct digital and traditional campaigns, then use analytics to improve performance
- Lead the marketing team, budget, KPIs, and executive reporting while partnering across functions
What you bring
- Bachelor’s degree in marketing, business administration, or a related field, with an MBA preferred
- At least ten years of progressive marketing experience, including leadership and a record of growth
- Experience with franchising, multi-unit retail, or consumer services is highly preferred
- Ability to build integrated strategies, improve digital campaigns, and turn data into decisions
- Strong leadership, communication, analytical, and stakeholder-influence skills
Who this fits
This role suits a senior marketing leader who can set strategy, support franchisees, manage an integrated channel mix, and advise executives. You’ll work full time in Cincinnati, United States, lead a marketing team, and collaborate with operations, training, development, franchise sales, and executive leadership. The listing emphasizes a fast-paced, high-growth environment and does not state travel, timezone, visa, or individual-contributor constraints.
From the employer
Position Overview
The Vice President of Marketing is a pivotal leadership role responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, franchise development, and systemwide revenue growth. This individual will lead a high-performing team and collaborate with franchisees to ensure the brand remains competitive, innovative, and aligned with customer needs.
Key Responsibilities
Strategic Marketing Leadership
- Develop and implement a cohesive marketing strategy that aligns with the company’s overall growth objectives, including franchise development, customer acquisition, and retention.
- Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
- Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
Franchisee Support & Engagement
- Partner with franchisees to create and execute local marketing initiatives that drive customer traffic and sales.
- Provide tools, resources, and training to franchisees, empowering them to implement effective marketing strategies.
- Act as a trusted advisor to franchisees, helping them navigate challenges and capitalize on opportunities.
Digital & Traditional Marketing
- Oversee digital marketing efforts, including paid media, SEO/SEM, social media, email marketing, and website optimization, to drive lead generation and engagement.
- Manage traditional marketing campaigns, including print, TV, radio, and out-of-home advertising, as needed.
- Leverage technology and data analytics to measure campaign effectiveness and continuously optimize marketing efforts.
Franchise Development Marketing
- Collaborate with the franchise sales team to develop marketing strategies and campaigns that attract prospective franchisees.
- Create compelling content, including brochures, presentations, and digital assets, to support franchise recruitment efforts.
Team Leadership & Collaboration
- Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
- Collaborate with cross-functional teams, including operations, training, and development, to ensure marketing initiatives align with overall business objectives.
- Serve as a member of the executive leadership team, contributing to strategic planning and decision-making.
Budgeting & Performance Management
- Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Define key performance indicators (KPIs) and regularly report on marketing performance to the executive team and board of directors.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of progressive marketing experience, including leadership roles, with a strong track record of driving growth.
- Experience in franchising, multi-unit retail, or consumer services industries is highly preferred.
Skills & Competencies
- Proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity.
- Expertise in digital marketing, including data-driven decision-making and campaign optimization.
- Exceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.
- Strong analytical skills with the ability to translate data into actionable insights and strategies.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
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