Marketing Manager - AB

Leap Brands leapbrands.io Open · verified Sep 19, 2026

Addison Full-time Manager General Marketing

Mid-level General Marketing role at Leap Brands. Addison · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run campaigns across email, social, SEO/SEM, content, and paid media
You'll lead the marketing team and give colleagues direction and feedback
You'll research customers, competitors, and market shifts to refine strategy
You'll measure ROI, conversion rates, and acquisition costs, then report performance
You'll manage budgets, brand consistency, content creation, and sales and product alignment

What you bring

You have a bachelor's degree in marketing, business administration, or a related field
You bring at least five years of marketing experience, including campaign leadership
You know digital marketing methods and tools such as SEO, SEM, Google Analytics, and CRM systems
You can manage several campaigns at once with strong communication, leadership, and decision-making
You have worked with platforms such as HubSpot, Marketo, or Salesforce

Who this fits

This role suits a marketing leader who can balance creative execution with analytical decision-making and manage multiple initiatives. The position is based in Addison, United States. A master's degree is beneficial but not required.

From the employer

Job Summary:

The Marketing Manager will oversee the planning, development, and execution of the company’s marketing and advertising initiatives. This role is responsible for managing the brand's image, creating and executing marketing strategies, and ensuring consistent growth in market share, brand awareness, and customer engagement.

Key Responsibilities:

Develop, implement, and manage marketing campaigns that promote the company’s products and/or services.
Oversee the marketing department and provide guidance and feedback to other marketing professionals within the team.
Conduct market research to identify trends, competitors, and customer needs, using insights to adjust marketing strategies accordingly.
Plan and execute multi-channel marketing strategies including email, social media, SEO/SEM, content marketing, and paid advertising.
Monitor and report on the performance of marketing campaigns, using metrics like ROI, conversion rates, and customer acquisition costs.
Collaborate with sales and product development teams to ensure marketing strategies align with business goals.
Develop and manage the marketing budget, allocating resources across various channels to maximize returns.
Establish and maintain relationships with key industry players, agencies, and vendors.
Ensure all marketing materials are aligned with the company’s branding and positioning strategy.
Lead and manage the creation of high-quality content, such as blog posts, whitepapers, case studies, videos, and infographics.
Stay up to date with the latest marketing trends, tools, and best practices.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
5+ years of experience in marketing, with a proven track record of successful campaign management and leadership roles.
Strong knowledge of digital marketing strategies and tools (SEO, SEM, Google Analytics, CRM systems, etc.).
Excellent communication, leadership, and decision-making skills.
Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
Proficiency in marketing software and platforms (e.g., HubSpot, Marketo, Salesforce).
Creative mindset with strong analytical abilities.

Preferred Skills:

Experience with content management systems (CMS) and email marketing software.
Familiarity with brand management and visual storytelling.
Understanding of B2B and B2C marketing strategies.
Experience in data-driven marketing and familiarity with marketing analytics.