Content Manager
Mid-level Content Creation role at Leadership Connect. Washington · full-time · $95,000–$105,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the B2B content direction, selecting themes, formats, and publishing rhythm around business goals
- Run the content calendar from prioritization through production and scheduled release
- Write and produce articles, white papers, case studies, webinars, newsletters, and policy content
- Use performance data, SEO practices, and search tools to improve priorities and results
- Maintain the brand voice while coordinating design, campaign, and freelance support
What you bring
- You have proven experience owning B2B content strategy and calendars while producing the content yourself
- You can balance competing deadlines and adjust priorities as circumstances change
- You’re skilled with HubSpot, Agentforce Marketing, and WordPress
- You use performance results to improve content decisions and are ready to use AI for drafting, research, and editing
- Background in govtech, policy, government affairs, or public-sector communications is a strong plus
Who this fits
You’ll suit this role if you want to own B2B content planning and production while working as a hands-on individual contributor. You’ll report to the VP of Marketing, have no direct reports, and coordinate shared or contract support when needed. The position is hybrid in Washington, United States.
From the employer
About the Role
Leadership Connect is seeking a results-driven Content Manager to own content strategy, planning, and execution — building the B2B content marketing calendar and personally producing the content on it. Reporting to the VP of Marketing, you decide what we publish, when, and why — translating brand voice and marketing goals into a coherent plan, then planning, producing, and publishing against it. This is a hands-on individual contributor role with no direct reports: you are the primary creator, drawing on shared and contract resources (design, demand generation, agencies, freelancers) for added capacity and accountable for the output either way.Core Functions of the Role:
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Define the content strategy: choose the themes, formats, and cadence to achieve business goals.
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Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.
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Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.
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Monitor content performance metrics and adjust strategy and priorities based on results.
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Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.
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Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.
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Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).
About You:
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Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content.
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Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor.
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Comfortable managing competing deadlines and shifting priorities.
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Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.
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Track record of using performance data to refine content strategy.
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Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.
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