Sales Development Representative (SDR) EMEA
At a glance
Entry-level Sales Development role at Lanterna Education. Stockholm.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Create qualified meetings for Account Executives by contacting IB Coordinators, Principals and Heads of School
- Build an AI-supported prospecting workflow covering research, list creation, tailored outreach and follow-up
- Split your time between conferences, trade shows, school visits and outreach from Stockholm
- Assess staffing problems carefully and send only winnable opportunities to Account Executives
- Share field intelligence with the team to improve the product and marketing
What you bring
- Fluent English and strong presentation ability are required for this role
- You need EU work authorization, freedom to travel across EMEA and a valid driving license
- You should be comfortable using HubSpot and current AI tools
- You bring an activity-focused, resilient approach and can stay organized while traveling
Who this fits
This suits a self-directed SDR who enjoys high-volume outreach, frequent travel and measurable pipeline goals. You will spend roughly half your time on the road and half working from the Stockholm headquarters. The role is positioned as a path toward Account Executive work or team leadership.
From the employer
Sales Development Representative, EMEA
Stockholm ~50% travel
Hundreds of international schools in EMEA can't find qualified IB teachers. Lanterna solves that. Your job is to open the doors.
About Lanterna
Lanterna is a fast growing online education company. We deliver live online IB teaching and tutoring to students and schools in over 80 countries. More than 300 IB schools already work with us, and EMEA is our largest market yet.
We're a team of around 25 people with a flat hierarchy and a genuinely entrepreneurial culture: transparent, ambitious and authentic, with plenty of fun along the way. We're also rebuilding how we work around AI from the ground up, and everyone in the company is part of that.
The role
You'll generate qualified pipeline for our Account Executives across EMEA. This is a high activity, high autonomy role: half your time on the road at conferences and school visits, half running a modern, AI powered outreach engine from our HQ in Stockholm.
The target is concrete: around 20 qualified meetings per month with schools in our ideal customer profile. Hitting that takes serious volume across calls, emails, LinkedIn, school visits and creative plays. Your pipeline is reviewed weekly and your commission is built on it.
What you'll do
Run multi channel outreach (phone, email, LinkedIn, in person) to IB Coordinators, Principals and Heads of School
Build and continuously improve your own AI assisted prospecting system: research, list building, personalization, follow up. We expect you to automate the repetitive work so your hours go into conversations
Travel roughly half your time: international conferences, trade shows and independent school visits across EMEA
Qualify hard. Understand a school's staffing challenges and book only the meetings our AEs can win
Feed market intelligence from the ground back to the team to sharpen our product and marketing
Who you are
Activity driven. You know pipeline is a numbers game and you like the scoreboard. Daily outreach volume doesn't drain you, it drives you
AI first. You already use AI to work faster and you want to build with it, not just prompt it. This is the trait we hire hardest for
A resilient self starter, comfortable taking calls from airports, managing your own calendar and staying structured on the move
A natural relationship builder who inspires trust with everyone from a senior Principal to a junior administrator
Ambitious. You see this role as a fast track to Account Executive or team leadership, and you intend to earn it
The essentials
Fluent English with excellent presentation skills
Right to work in the EU and to travel freely across the EMEA region
A valid driving license
Comfortable with CRM tools (we run HubSpot) and modern AI tools
Bonus points
You're an IB graduate
Previous B2B sales or SDR experience
Additional languages relevant to the region (French, Spanish, German, Arabic)
A background in teaching or education
What we offer
Extensive travel across Europe and beyond
Sales training and close mentorship from senior AEs, with a fast track to an AE role for the right person
Competitive base salary plus a commission structure tied to your meeting targets
A flat, transparent, entrepreneurial team that moves fast
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