SEM Lead

LABHOUSE labhouse.io Open · verified Aug 21, 2026

Remote Spain Full-time Senior Paid Search / PPC

Senior Paid Search / PPC role at LABHOUSE. Remote, Spain · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Google Ads Search across the app portfolio, setting campaign structure, budgets, profitability rules, and scaling methods
Build technically sound acquisition systems that improve Search revenue, efficiency, signal quality, and algorithm performance
Analyze CAC, LTV, and revenue impact to guide optimization beyond CPC and CTR
Create dashboards, automations, scripts, and data queries using GA4, Looker Studio, BigQuery, or similar
Serve as the company’s Search reference, explaining insights and decisions to Product, Data, and Marketing

What you bring

Bring deep hands-on Google Ads Search expertise, including architecture, intent segmentation, match types, query mining, and negative keywords
Build scalable account structures and understand Smart Bidding, conversion signals, tracking, and attribution
Use raw data and business measures such as CAC, LTV, and revenue to assess performance
Hold a bachelor’s degree in marketing, business, economics, or a related field; quantitative training is valued
Communicate clearly in spoken and written English and collaborate effectively with Product, Data, and Marketing

Who this fits

You’ll suit a self-directed, entrepreneurial operator who enjoys technical problem-solving, profitability-led decisions, and ownership of Search. The role is remote across Europe, with office attendance in Barcelona expected at least two days a week for people based there. You’ll work closely with Product, Data, and Marketing teams in a startup focused on mobile apps, experimentation, and performance.

From the employer

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.

Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.

Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

About the Role:

We are looking for a SEM Lead or Senior SEM Expert to lead and scale our paid search strategy across our portfolio of apps.

This is not a campaign management role. This is a technical, strategic, and revenue-driven position where Google Ads Search is the absolute core of the function.

You will be the reference person for Search inside the company, owning:

Campaign architecture
Budget allocation
Profitability logic
Scaling frameworks
Signal quality & algorithm performance

Your mission is simple: maximize revenue and efficiency from Google Search while building scalable and technically robust acquisition systems.

About You:

Academic background:

Bachelor’s degree in Marketing, Business, Economics or related fields.
Technical background in Engineering, Data Science, Mathematics or similar quantitative disciplines is highly valued.
Strong analytical foundation with the ability to build dashboards, scripts, and data queries independently.

Technical expertise:

Deep, hands-on expertise in Google Ads Search (must-have).
Strong knowledge of campaign architecture, keyword intent segmentation, match types, search term mining, and negative keyword frameworks.
Experience designing scalable account structures from scratch.
Solid understanding of Smart Bidding, conversion signals, tracking, and attribution.
Ability to evaluate performance based on business metrics (CAC, LTV, revenue impact), not only CPC/CTR.
Comfortable building dashboards, automations, scripts, or working directly with raw data (GA4, Looker Studio, BigQuery or similar).

Problem-solving and product focus:

Excellent problem-solving and analytical skills, with the ability to resolve complex performance challenges.
Strong business mindset — prioritizes profitability and unit economics over vanity metrics.
Structured optimization approach (bid increases are not the first lever).
Eye for detail and scalable systems thinking.
Self-driven, entrepreneurial attitude with full ownership mentality over the Search channel.

Communication:

Good level of spoken and written English.
Ability to collaborate effectively with Product, Data, and Marketing teams.
Capable of clearly explaining performance insights and strategic decisions.

Nice to Have:

Experience with Google Display Network.
Experience with YouTube Ads.
Experience in app environments or multi-product portfolios.

What we Offer:

Remote work from anywhere in Europe. If you are based in Barcelona, we would love for you to join us at the office (Barcelona Tech City) at least two days a week.
Flexible working hours.
Competitive compensation
High-end equipment for your development.
Permanent contract with competitive compensation.
A young and top entrepreneurial team in a dynamic startup environment.
Opportunity to lead, grow, and take on big challenges.
Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

You should Know:

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

Come join us and help us build a company that everyone is proud to be part of.