Founding Marketer
Mid-level Marketing (General) role at Knot. New York · full-time · $120,000–$170,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create marketing and sales materials with Figma, Adobe Creative Suite, or similar tools
- Turn complex product ideas into clear, visually engaging stories with GTM and Product
- Run the event calendar, from conferences and partner activations to hosted gatherings
- Maintain Knot’s visual identity, templates, decks, and external-facing assets
- Coordinate logistics, measure outcomes, and keep plans, budgets, and documentation organized
What you bring
- One to three years in marketing, brand, or creative operations, preferably in fintech, SaaS, or B2B technology
- Strong visual judgment and working fluency with Figma, Adobe Creative Suite, or comparable tools
- Background supporting conferences, events, or field marketing efforts
- Clear communication, strong organization, and close attention to detail
- A self-directed approach and comfort balancing creative projects with operational work
Who this fits
This role suits a hands-on marketer who can combine visual work, event coordination, and project organization. You’ll work with the GTM lead, CEO, and Product teams in a fast-moving setting. The role is based in New York and includes work from Knot’s NYC office; the listing does not state travel, visa, or people-management requirements.
From the employer
About Knot
Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like “Plaid for merchant connectivity.” We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship CardSwitcher product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or PayPal), while newer products like TransactionLink support the retrieval of receipt-level transaction data and AgenticShopping enables 1-click, native shopping experiences.
Founded in 2021, Knot was founded by two brothers and Thiel Fellows - Rory and Kieran O’Reilly - and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, PayPal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best-in-class experiences for their customers.
Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co-founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, DraftKings, and many more.
About the team
Knot’s Marketing function defines how we tell our story and show up in the market. The team’s goal is to build a consistent, high-quality brand presence that communicates Knot’s value to clients, partners, and the broader fintech and banking ecosystem.
As a Founding Marketer, you will support brand, creative, and event initiatives that strengthen Knot’s market presence. You will work closely with the GTM lead, CEO, and Product teams to create materials, manage event logistics, and help translate Knot’s technology into clear, compelling narratives. This is a hands-on, creative, and operational role that combines design, coordination, and execution.
What you’ll be doing
Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools
Collaborate with GTM and Product teams to turn complex product concepts into simple, visually engaging stories
Plan and execute Knot’s event calendar, including conferences, partner activations, and hosted events
Own the ongoing development and maintenance of Knot’s visual identity across all materials and external touchpoints
Create and update branded templates, decks, and assets that ensure consistency across client and partner communications
Own the event logistics, vendor communications, travel planning, and follow-ups with internal and external stakeholders
Track marketing performance, event outcomes, and campaign metrics to inform ongoing initiatives
Maintain marketing documentation, timelines, and budgets, ensuring projects stay organized and on track
Who you are
Minimum 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology
Strong visual and creative sensibility with fluency in Figma, Adobe Creative Suite etc.
Experience supporting events, conferences, or field marketing programs
Excellent organizational and project management skills with high attention to detail
Clear communicator who can collaborate effectively across teams and manage multiple priorities
Self-starter who thrives in fast-paced environments and enjoys balancing creative work with operational execution
What we offer
Interesting and challenging work
Competitive base salary + generous early employee equity + benefits
100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)
Unlimited PTO
Parental leave
Beautiful NYC office in the heart of Flatiron