Events & Community Manager
At a glance
Manager-level Community Marketing role at knit. New York · $125,000–$145,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run conference appearances from the existing playbook, then build regional roadshows with product marketing
- Shape roadshows for local audiences, including thought leadership, product showcases, customer stories and networking
- Create an ongoing virtual community around market-research topics and Knit data, keeping members engaged between events
- Develop customer relationships that lead to speakers, references, case studies and community contributions
- Coordinate event lead capture and follow-up with marketing operations, and prioritize accounts with sales and customer success
What you bring
- You have built a community, membership program or ongoing advocate network beyond one-off event logistics
- You have designed events around useful content, data or a clear point of view rather than default formats
- You bring regional field marketing experience and adapt programs to local audiences
- You have developed customer relationships and turned customers into advocates
Who this fits
This role suits a strategic marketer who can create new community and event formats while partnering with operations on logistics rather than owning those systems. It has no direct reports and involves travel for events, potentially as often as monthly, plus an annual in-person US team summit. The team works on Eastern Time business hours, Monday through Friday.
From the employer
Who We're Looking For...
Title: Events & Community Manager
Department: Go-To-Market
Team: Marketing
Reports To: Director of Growth Marketing
Supervisory Responsibility: This role currently does not have direct reports.
FLSA Classification: Exempt or Non-Exempt
Travel: This role will be expected to travel for Knit marketing and community events as required, likely as frequent as once a month. Note, Knit US does a US All Team Summit in-person once per year.
Location: Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.
A Little About Us...
Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.
Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups.
Come build with us!
Overview
Knit is looking for a strategic field and community marketer to build a real, ongoing relationship between Knit and the market researcher community, not just run a good conference booth. This role owns our conference presence (using an already-repeatable playbook), designs and runs regional roadshows, and builds an always-on virtual community for market researchers, so Knit's brand presence in the industry doesn't reset to zero between events.
This role will partner closely with Marketing Operations & Campaigns and demand generation team on logistics like lead tracking and follow-up, but your mandate is building community, advocacy, and differentiated in-person/virtual programming, not campaign execution or systems administration.
What You'll Own:
-
Conferences & Regional Roadshows
- Execute Knit's conference presence using our established playbook; reliable and on-brand, without needing to reinvent logistics each time
- Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking
- Adapt programming to each local market, no copy-pasting a generic or US-centric format into other regions
- Design in-person touchpoints specifically aimed at reaching Fortune 500 / target ICP accounts, not just general conference foot traffic
Community & Content-Led Programming
- Build and run an ongoing virtual community for market researchers; a reason for our audience to stay engaged between events vs just a mailing list
- Design content-led community formats anchored in Knit's proprietary data and strategic topics, beyond generic conference dinners and panels toward something differentiated
- Partner with product marketing and thought leadership owners to source the data and points of view that anchor community programming
Customer Advocacy
- Build and nurture relationships with customers who can serve as advocates: speakers, references, case study participants, and community contributors
- Identify and cultivate customer stories to feature across roadshows, the virtual community, and other programming in partnership with Product Marketing
Cross-Functional Partnership
- Partner with the Marketing Operations & Campaigns Manager on lead capture, tracking, and follow-up logistics for events
- Work with sales and CS to identify which accounts and customers to prioritize for advocacy work and in-person touchpoints
Who You Are:
Required Skills & Experiences
- Experience building or running a community program (virtual community, membership program, always-on advocate network), not just executing one-off event logistics
- A track record designing content-led event formats, comfortable using proprietary data or a point of view to drive engagement rather than defaulting to standard panels/dinners
- Field marketing experience running programs across different regions, with real cultural/local sensitivity rather than one reused template
- Customer marketing or advocacy experience: comfortable building 1:1 relationships with customers and turning them into champions
- A strategic thinker who can operate with some ambiguity and build new formats, not just execute a checklist
- Comfortable partnering with an operations/campaigns function on logistics without owning those systems yourself
- Bonus: Experience in the market research / insights industry, or familiarity with its conference circuit (Quirks, IIeX, etc.)
What Success Looks Like
- The virtual community has active, returning members between events, not just event-day attendance
- Conference execution runs smoothly off the existing playbook, freeing up time for strategic programming rather than logistics firefighting
- Regional roadshows feel impactful and relevant, and are a successful Knit owned initiative
- Target ICP accounts have real in-person touchpoints with Knit that build authentic relationships
- A growing, visible pipeline of customer advocates: speakers, references, case studies
Perks & Benefits:
Upon joining the Knit team, you will receive:
- Competitive Salary + Commission (for applicable roles)
- Equity Options
- Healthcare (Medical, Dental, and Vision)
- Additional Coverage
- Company Laptop
- One-time Onboarding Technology Stipend
- 401(k) with Company Match
- Flexible Time-Off
- Hybrid Working
- and more...
Salary
In accordance with New York pay transparency requirements, the salary range for this role is $125,000 - $145,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.
Our Company Values
We are the Championship Team. This means we:
Are 1% Better Every Day
We approach situations with a growth mindset and ask "How can we make the business better?" and "What would it take?"
Play to Win
We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through.
Keep the Main Thing the Main Thing
Identify what has the biggest impact and prioritize focusing on it.
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