Manager, Go-To-Market Execution & Trade Marketing
Mid-level Trade Marketing role at KISS Beauty Group. USA, NY, Port Washington, HQ · full-time · $69,000–$137,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own launch schedules, readiness milestones, and delivery tracking for promotions, displays, and new products
- Run trade marketing calendars and retailer activations, including planograms, displays, prepacks, and store materials
- Coordinate Sales, Brand Marketing, Product, Creative, Digital, vendors, and other partners to resolve execution issues
- Prepare retailer requests and materials for line reviews, previews, and important meetings
- Track retailer feedback, lead post-activation reviews, and apply learnings to future GTM plans
What you bring
- A bachelor’s degree in marketing, specifically a Bachelor of Science
- Four to eight years of relevant experience or industry exposure
- Project management, sales planning, and trade marketing skills
- English-language proficiency
Who this fits
You’ll suit this role if you can keep cross-functional launches organized, communicate clearly with Sales, and translate division plans into retailer-level execution. The listing does not state a work location, but it does mention relocation support, commuter assistance, onsite facilities, visa sponsorship, and full-time employment.
From the employer
Job Description Summary:
The Manager, Go-To-Market (GTM) supports the Nail Business division‑level Go‑To‑Market execution by managing promotional off-shelf display programs, trade marketing activities, and retailer‑level in‑store execution. This role is responsible for managing GTM timelines, execution readiness, retailer‑specific deliverables, and in‑store activation in partnership with Sales, Brand Marketing, and cross‑functional teams. This role is accountable for end-to-end GTM execution planning, timelines, and execution readiness across retailers, serving as the primary execution interface for Sales. The Manager partners closely with Sales, Brand Marketing, and cross functional teams to ensure integrated planning, on time launches, and consistent, high quality retailer execution.Job Description:
GTM Execution (PPM & Trade Marketing)
Own & Manage GTM execution timelines, launch scheduling, and readiness milestones across promotions, displays, and new item launches.
Proactively identify, manage, and resolve execution risks, dependencies, and issues across cross‑functional teams.
Ensure execution cadence, vendor readiness, and on time delivery aligned to retailer requirements.
Maintain standardized GTM execution processes and status reporting to provide visibility to Sales and stakeholders.
Trade Marketing & Retail Engagement
Execute trade marketing plans, promotional calendars, and retailer‑specific activations.
Support planograms (POGs), displays, prepacks, and in‑store marketing execution.
Manage retailer requests including displays, samples, images, comps, and execution assets.
Lead execution readiness for line reviews, previews, and key retailer meetings, ensuring materials and timing meet retailer expectations.
Serve as the primary day‑to‑day execution partner to Sales, providing clear communication, follow‑through, and issue resolution.
Cross‑Functional Coordination
Lead collaboration with Sales, Brand Marketing, Product, Creative, Digital, and external partners to deliver GTM execution.
Establish clear ownership, roles, and handoffs across execution touchpoints to minimize rework and delays.
Connect & Translate division plans to retailer‑level execution.
Performance Tracking & Learnings
Own execution status tracking and retailer feedback loops across assigned retailers or programs.
Lead post‑activation recaps and execution learnings to continuously improve GTM planning and execution effectiveness.
Identify trends, gaps, and opportunities to strengthen future GTM execution.
Benefits
Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks
Qualification(s):
Education(s):
Bachelor of Science (B.S): Marketing (Required)Work Experience:
Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related fieldSkill(s):
Project Management, Sales Planning, Trade MarketingLanguage(s):
EnglishCertification(s):
Not ApplicableThe anticipated compensation range is
69,000.00 - 137,000.00 USD AnnualActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
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