Brand Manager, Aveeno Body Activation

Kenvue Open · verified Aug 19, 2026

Hybrid North America, United States, New Jersey, Summit Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Kenvue. North America, United States, New Jersey, Summit · full-time · $124,100–$175,200 base.

SalaryStated by Kenvue

$124,100 – $175,200

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn Aveeno Body & Hair priorities into connected consumer and customer activation plans
You'll coordinate retailer plans, media delivery, and agency work from briefs through in-market optimization
You'll steer tentpole category programs, new-product assets, US adaptations, and MLR approvals
You'll track BME spending and support PR and influencer activation plans
You'll lead two Media & Comms ABMs and build a high-performance team culture

What you bring

Your background includes a BA/BS in marketing, business, or a related discipline
You have at least six years of business experience, including three in progressive commercial work
You've worked in marketing or sales within consumer packaged goods
You can turn analysis into recommendations and influence senior stakeholders across functions
You bring P&L, financial management, and business or strategic planning experience

Who this fits

You'll fit if you bring consumer packaged goods marketing or sales experience, strong analysis, and the ability to influence across teams. The role is hybrid in Summit, New Jersey, and reports to the Senior Brand Manager for Aveeno. People management is part of the role, while an MBA and experience across product life cycles are preferred.

From the employer

Kenvue is currently recruiting for a:

Brand Manager, Aveeno Body Activation

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Brand Manager Aveeno

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Brand Manager, Aveeno Body & Hair Activation will lead activation strategy and execution across Aveeno Body & Hair, translating brand priorities into integrated consumer and customer plans that drive business impact. This role will serve as the lead for customer co-planning and media execution, partnering closely with global brand, media, PR, influencer, customer, and agency teams to deliver high-quality assets, optimized activation plans, and strong in-market execution. The Brand Manager will help bring Aveeno priorities to life through tentpole category activations, innovation asset development, US asset adaptations, BME tracking, and PR/organic influencer strategy support.

Key Responsibilities

Lead the Aveeno Body & Hair brand activation planning process, ensuring plans are rooted in brand strategy, integrated across channels, and aligned to business priorities.
Partner with customer and sales strategy teams to translate brand priorities into retailer-relevant activation plans, toolkits, and customer-facing materials.
Manage media asset needs, execution timelines, and optimization inputs in partnership with integrated agency and cross-functional teams.
Guide agency partners through clear briefs, actionable feedback, timely decision-making, and strong alignment to Aveeno brand strategy and executional standards.
Lead planning and execution for category-focused tentpole activations that connect consumer and customer touchpoints and deliver against brand priorities.
Review and approve materials through the MLR process as a certified brand approver, ensuring claims, assets, and executions align with approved brand standards.
Partner with the Global Brand Team on NPI asset development, including media assets, PDP content, launch toolkits, and related activation materials.
Adapt and transcreate global, regional, or master assets for the US market while maintaining Aveeno brand consistency and local relevance.
Own BME budget tracking and serve as a budget liaison to support disciplined planning, visibility, and coordination across activation workstreams.
Partner with PR and influencer teams to support organic and influencer strategy, asset inputs, approvals, and activation alignment.
Manage a team of 2 Media & Comms ABMs and foster a high-performance culture grounded in integrity, creativity, teamwork, insight, and excellence.

What We Are Looking For

Required Qualifications

BA/BS degree in Marketing, Business, or a related field required.
Minimum of 6 years of business experience required, including at least 3 years of progressive commercial experience.
Marketing or sales experience in a Consumer Packaged Goods environment required.
Strong analytical capabilities and experience translating insights into business recommendations required.
Experience leading cross-functional projects and presenting strategy to senior-level stakeholders required.
Experience building strong cross-functional relationships and influencing across teams required;.
P&L, financial management, and business or strategic planning experience required.

Preferred Qualifications:

MBA
People management experience preferred.
Experience across different product life cycles, including mature brands, new launches, and turnaround opportunities preferred.

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.