Assistant Brand Manager UK & IE
At a glance
Manager-level Brand Marketing role at Kenvue. Europe/Middle East/Africa, United Kingdom, Reading, Berkshire · full-time · no salary stated · we estimate £45,300–£56,250 across the United Kingdom.
Kenvue has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Grow UK and Ireland sales and value share, taking charge of new-product launch planning and rollout
- Build and test the brand’s first social and influencer work for new launches, then expand what works
- Refresh brand claims and messaging across channels, keeping them insight-led and aligned with regulatory and medical guidance
- Coordinate campaigns, retail plans and digital content with regional, commercial, shopper, ecommerce and media teams
- Review campaign results, track brand spending with finance, and turn performance analysis into actions
What you bring
- Brand marketing experience, including Assistant Brand Manager or graduate experience in an FMCG setting
- A degree or equivalent experience, plus a strong record of performance
- Experience activating content and communications plans, including media strategy and data-led marketing
Who this fits
This role suits an early-career brand marketer ready to lead launch execution and work across UK and Ireland, including with Ireland’s local activation team. It is a hybrid position based in Reading, and the role reports to a Marketing Manager.
From the employer
Kenvue is currently recruiting for a:
Assistant Brand Manager UK & IEWhat we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Marketing Manager Digestive Health & Antifungals Northern EuropeLocation:
Europe/Middle East/Africa, United Kingdom, Reading, BerkshireWork Location:
HybridWhat you will do
We now have a great Assistant Brand Manager opportunity on one of our number 1 brands within the Self Care brand team reporting to a Marketing Manager.
You will be responsible for assisting the Marketing Manager with the excellent execution of a number one brand in it’s category in the UK including taking the lead on the NPD launch execution.
What you will do
- Drive profitable sales and value share growth of the brand in UK and Ireland
- Lead consumer and HCP launch & roll-out execution of NPD in UK and Ireland and the launch planning for future NPD
- Deliver, prove and then scale the brands first social and influencer strategy and execution on NPD
- Contribute to and champion brand strategy to execute with excellence
- Streamline current brand messaging & claims across all key touchpoints & channels and identify new/optimised claims which are superiority driving, insight based and aligned with regs/medical.
- Lead the deployment of effective creative campaigns and toolkits delivered by the EMEA teams
- Contribute to shaping future EMEA workstreams and toolkits via collaboration as the Lead market
- Assist in the development of retail ready plans to deliver Category growth and present to key Customers
- Work closely with commercial and shopper teams to implement commercial initiatives to drive profitability in line with targets and above benchmark rate of sale fully leveraging merchandising teams & syndicated field force
- Work with the ecommerce and media teams on campaigns and content optimisations online to drive sales and share growth focusing on improving Digital Shelf metrics in line with priorities
- Contribute to relevant brand team meetings and business planning processes
- Work with the local activation team in Ireland to execute the brand strategies where relevant
- Lead Post Campaign Reviews and work with media partners to implement optimisations and/or course corrections to campaigns
- Closely partner with other functions (Category & CBI specifically) and use analytical skills to understand drivers of brand and competitor performance and agree, appoint and drive recommended actions
- Diligently manage and with finance team report on full Brand Marketing Expenditure (BME) in line with monthly phasing
Experience Required
- Brand marketing experience, either already at Assistant Brand Manager level, or a Graduate deemed ready for promotion, with a strong track record of performance
- Degree level educated or equivalent experience
- You will have experience, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing
- Good commercial and financial acumen, including BME management
- Good Interpersonal skills with the ability to influence both upwards and downwards
- Flexibility to adapt plans/challenges as they arise
- Assistant Brand Management/Graduate experience in an FMCG environment essential
What we are looking for
- Strong interpersonal skills and collaborative style
- Can-do, positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
- Strong presentation skills in internal & external environments, and is comfortable engaging with diverse audiences at external events
- Self-starter who is proactive and results driven
- Ability to work under time pressure and meet deadlines
- Proven implementation ability
- Good analytical, financial and business acumen skills
What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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