Werkstudent Social Media (m/w/d)
At a glance
Junior Social Media role at Kapten & Son. Köln · part-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Run @kaptenandson.career’s Instagram feed, setting its themes, voice and quality
- Create story and carousel concepts, write copy, and build the content in Canva
- Write German and English captions, schedule posts, and publish through Instagram and Storrito
- Reply to comments in German and English, and engage with other accounts to encourage interaction
- Track Instagram trends, suggest formats, and help prepare social content for events
What you bring
- You are currently studying and can work sixteen to twenty hours each week
- You have some experience with Canva or similar design software, or can learn it quickly
- You understand Instagram stories, reels and carousels, and can communicate confidently in German and English
Who this fits
This part-time student role suits someone who enjoys creating visual content and working independently while contributing to a team. It is based in Cologne, with half of your working hours available remotely. You can work flexibly and take up to two weeks a year from a European location.
From the employer
Be(come) the Experience – Our feed, with content, that sticks with the community.
We are Kapten & Son. With more than 250 Kaptens, we work every day to become Europe's leading D2C lifestyle brand. Our products accompany people through their everyday moments – and you make our Instagram account the place where our community experiences content that inspires and stays in their minds.
Start: 15.01.2027
Your Kapten Experience includes
Owning our Instagram account: You look after @kaptenandson.career editorially and take responsibility for themes, tone and quality across the feed.
Designing stories, carousels and posts: You conceptualise Instagram stories and carousels, write the copy and bring everything to life independently in Canva.
Planning and publishing content: You write captions in German and English, plan and schedule content, and publish it on Instagram and Storrito.
Actively managing the community: You moderate and reply to comments on Instagram in DE and INT and boost engagement by commenting on other accounts yourself.
Scouting trends and bringing in ideas: You keep an eye on Instagram trends, contribute new formats to the team (e.g. via MIRO) and provide inspiration for stories, reels and carousels. At events, you support with the creative preparation of social media content.
An ongoing degree and the ability to work 16–20 hours per week
Initial experience with Canva or other design tools, or the willingness to get up to speed quickly
A solid understanding of Instagram, stories, reels and carousels, plus a genuine interest in content creation and digital trends
Creativity and a good eye for visual content and sharp copy
A reliable, structured and self-driven way of working, plus team spirit and flexibility
Strong communication skills in German and English and a confident presence
What awaits you
Flexibility: Flexitime and the option to work half of your hours remotely
Workation: Up to two weeks per year from your favourite European location
Our HQ on the Rhine: A modern office with a barista, subsidised lunch, and a view of the water
Crew Love: Regular team events and creative workshops
Students Club: Monthly activities with all interns and working students
Growth: Personal development opportunities and regular feedback conversations
Perks: Corporate Benefits and employee discounts
Volunteer Day: One paid day for your voluntary work
Ready to join the crew?
Being a Kapten by heart means being there for one another, acting with passion and thinking beyond the obvious. If you're keen to go behind the scenes of a growing D2C brand and let your creativity truly shine, Carolin is looking forward to hearing from you.
Be the experience.
You can learn more about us as an employer at @kaptenandson.career
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