Senior Expert Marketing Effectiveness and Performance 100% (f / m / d) - Zurich
At a glance
Senior General Marketing role at Julius Baer. Zurich · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set campaign goals, success measures, and frameworks for evaluating marketing activity
- Assess campaign impact and return, then turn findings into recommendations for stakeholders
- Lead performance dashboards and reporting that support evidence-based decisions
- Build a test-and-learn rhythm and improve marketing activity over time
- Work across marketing teams and agency partners to strengthen campaign performance
What you bring
- A bachelor’s degree in marketing, digital media, analytics, business administration, or a related subject
- At least eight years in marketing effectiveness, analytics, or performance marketing
- A track record of creating measurement frameworks and establishing marketing effectiveness capabilities
- Experience evaluating integrated campaigns and influencing senior stakeholders
- Strong analytical skills with experience using analytics, visualisation, and reporting tools such as Adobe Analytics, Google Analytics, or Tableau
Who this fits
This role suits a senior, hands-on marketer who can connect campaign measurement with strategic decisions and communicate clearly with senior stakeholders. You’ll need fluent English and work in Zurich; German would be useful. Experience in financial services or premium brands is preferred, and the role is full-time.
From the employer
At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together.
The Senior Expert Marketing Effectiveness & Performance is responsible for measuring, optimising, and continuously improving the effectiveness of advertising and marketing activities. The role ensures that campaigns are aligned with business objectives, delivers actionable insights to stakeholders, and drives a culture of data-driven decision-making.YOUR CHALLENGE
Define campaign objectives, KPIs, and measurement frameworks
Measure campaign effectiveness and ROI
Generate actionable insights and recommendations
Lead performance reporting and dashboards
Drive test-and-learn and continuous improvement
Influence decision-making through evidence-based recommendations
Collaborate across marketing teams and agency partners
YOUR PROFILE
Education:
Bachelor’s degree in: Marketing, Digital Media, Analytics, Business Administration or a related field
Additional qualifications in Marketing Analytics, Data Science, Market Research, or Digital Marketing are an advantage
Fluent in English, German is a plus
Experience:
8-10+ years in marketing effectiveness, analytics, or performance marketing
Proven experience in building and institutionalising marketing effectiveness capabilities
Proven experience in developing measurement frameworks
Experience measuring integrated campaigns
Ability to influence senior stakeholders
Experience in financial services or premium brands preferred
Technical Skills:
Expertise in marketing effectiveness measurement and campaign performance evaluation
Strong analytical and data interpretation skills
Experience with analytics, visualisation, and reporting tools (e.g., Adobe Analytics, Google Analytics, Tableau)
Personal Skills:
Strategic thinker with a hands-on approach
Strong stakeholder management and communication skills
Collaborative and influential across functions
Results-oriented, proactive, and accountable
We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site.
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