R&D Media Buyer
Mid-level Paid Media role at jugabet. Europe.
Growth Roles summary, based on the employer's posting.
What you'll do
- Research and launch acquisition campaigns across Google UAC, Apple Search Ads, Telegram Ads, X Ads, and other channels
- Own ASO by improving keywords, store metadata, icons, screenshots, and preview videos
- Design channel tests covering creative, bids, targeting signals, and product pages before scaling
- Analyze outcomes, form hypotheses, document learnings, and report CPA, ROMI, IPM, and conversion results
- Coordinate testing with creative, ASO, and analytics teams while monitoring competitor and store trends
What you bring
- At least two years in mobile user acquisition, including hands-on Google UAC and/or Apple Search Ads work
- Practical ASO experience with keyword work, store-listing experiments, and AppTweak, ASOMobile, or Sensor Tower
- Knowledge of mobile metrics, MMP or tracking platforms such as AppsFlyer or Adjust, and cohort analysis
- Background in iGaming or another regulated, highly competitive industry
- Ability to create test plans with limited historical data and evaluate new acquisition channels
Who this fits
You’ll suit this role if you combine analytical discipline with curiosity, ownership, and a willingness to test unfamiliar channels. You’ll work across creative, ASO, and analytics functions in a fast-changing Latin American gaming business. No work location or travel requirement is stated.
From the employer
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Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;
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Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;
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Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;
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Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;
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Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;
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Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);
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Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;
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Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;
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Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.
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Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;
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Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;
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Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;
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Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);
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Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;
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Comfortable working with limited historical data and building test plans from scratch;
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Experience in iGaming or another regulated/high-competition vertical is a must.
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Analytical mindset with strong attention to detail;
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Curiosity and a proactive approach to testing new ideas and channels;
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Result-oriented with focus on measurable outcomes;
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Ability to balance creativity with data-driven decision-making;
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Strong ownership and accountability for campaign performance;
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Adaptability in a fast-changing environment (platforms, trends, algorithms);
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Good communication skills and ability to work cross-functionally.
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Health & Wellness Focus;
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Global Medical Coverage;
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Growth Opportunities;
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Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
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Performance-Driven Rewards;
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Dynamic Work Environment.
Apply, and let your growth journey begin.
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