Google UAC Media Buyer
At a glance
Mid-level Paid Media role at jugabet. Europe.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Launch and test acquisition campaigns across Google UAC, Apple Search Ads, Telegram Ads, X Ads and other channels
- Improve app store discovery and conversion through keyword work and tests of metadata, icons, screenshots and preview videos
- Build structured tests for creative, bidding, targeting and product pages, then use the findings to guide channel investment
- Tune automated bidding with creative assets and audience or conversion signals, working with creative, ASO and analytics teams
- Track CPA, ROMI, IPM and conversion rates, while watching competitor store tactics and platform changes
What you bring
- At least two years in mobile user acquisition, including hands-on work with Google UAC or Apple Search Ads
- Practical ASO experience, including keyword improvements and store listing A/B tests
- A background in iGaming or another regulated, highly competitive industry
- Experience with mobile attribution tools such as AppsFlyer or Adjust, plus cohort analysis
Who this fits
This role suits a hands-on mobile acquisition marketer who can build tests with limited past data and judge results against measurable outcomes. You’ll need to balance creative judgment with analysis and coordinate with creative, ASO and analytics colleagues.
From the employer
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Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;
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Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;
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Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;
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Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;
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Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;
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Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);
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Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;
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Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;
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Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.
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Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;
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Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;
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Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;
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Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);
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Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;
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Comfortable working with limited historical data and building test plans from scratch;
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Experience in iGaming or another regulated/high-competition vertical is a must.
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Analytical mindset with strong attention to detail;
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Curiosity and a proactive approach to testing new ideas and channels;
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Result-oriented with focus on measurable outcomes;
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Ability to balance creativity with data-driven decision-making;
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Strong ownership and accountability for campaign performance;
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Adaptability in a fast-changing environment (platforms, trends, algorithms);
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Good communication skills and ability to work cross-functionally.
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Health & Wellness Focus;
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Global Medical Coverage;
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Growth Opportunities;
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Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
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Performance-Driven Rewards;
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Dynamic Work Environment.
Apply, and let your growth journey begin.