Media Buyer

Beno beno.com Open

Cairo Full-time Mid-level Paid Media

At a glance

Mid-level Paid Media role at Beno. Cairo · full-time.

Pay not stated Paid Media salary

RolePaid Media

SeniorityMid-level

LocationCairo

EmploymentFull-time

PostedOct 28, 2026

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Research audience interests and behavior, then build campaign-specific profiles to guide targeting
Set media plans and split budgets across platforms, campaign goals and ad formats
Run and improve social, Google Ads and other PPC campaigns, including lead generation
Review creative, build campaign lead forms, and track leads, conversion rates and cost per lead
Share monthly campaign results, including channel performance, reach, engagement, spend, conversions, ROAS and ROI

What you bring

A bachelor's degree in digital marketing or a related area
A record of successful campaigns across social media and PPC
Strong Arabic and English, with clear written and spoken communication
Analytical ability and experience using analytics tools

Who this fits

This role suits a mid-level media buyer who can combine campaign execution with performance analysis. You’ll work with creative, content, social media and SEO colleagues, and the role is based in Cairo, Egypt.

From the employer

Responsibilities:

Conduct market research and analyze audience demographics, interests, and behaviors to identify the target audience and create different audience profiles for each campaign.
Create media plans and distribute the campaign budget over the media mix including the best performing platforms, objectives and formats.
Review and suggest the campaign content including visuals, captions, headlines, and call-to-actions.
Run and optimize digital ads on different platforms, including social media platforms, Google Ads, and other PPC platforms.
Run and optimize ads with different digital objectives such as brand awareness, consideration, traffic ads, and lead generation (conversion) ads.
Create lead forms for each campaign that aligns with marketing objectives and campaign parameters.
Evaluate and assess the converted leads, to identify and optimize the conversion ratios and the Cost-Per-Lead CPL for each campaign channel.
Generate monthly reports about the media buying campaign including the reach, engagement rates, budgets, clicks, conversions (leads), channel performance, and objectives.
Generate reports about the campaign performance including the calculated Return-On-Ad-Spend ROAS and ROIs.
Discover and experience new digital channels.
Work with cross-functional teams including graphic designers,media production, social media specialists, content creators, SEO teams to develop media buying campaigns that match the content strategy.
Ability to use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, adjust to monitor and evaluate the media buying campaigns’ performance.
Plan & propose marketing automation schemes for leads management and customer journeys.
Create campaign tracking parameters using UTM or other methods to define the conversions from each source.
Support in building landing pages to be used for conversion campaigns.

Job Requirements:

Bachelor’s degree in digital marketing, or a related field.
Proven record of successful media buying campaigns including both social media and PPC marketing.
Excellent language skills for both Arabic & English.
Excellent written and verbal communication skills.
Excellent analytical and logical mindset.
Proficient use of MS Office apps like Excel, PowerPoint, and Word.
Experience with analytics tools.
Good knowledge of SEO is preferred.
Good knowledge of CRM and marketing automation tools.

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