RMC Brand Specialist
At a glance
Mid-level Brand Marketing role at JTI. Taguig City.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build content and consumer journeys for branded digital channels, then refine them to improve engagement
- Put digital launches into action, including site changes, new features, campaign rollouts and rewards catalog updates
- Run content schedules and brief creative and digital agencies to deliver work on time and to brand goals
- Link online marketing with on-ground activity so consumers have a connected experience
- Track rewards operations, platform results and competitor activity, then recommend improvements to engagement and campaign results
What you bring
- A bachelor’s degree in marketing, business or a related area
- At least one year of brand, marketing or digital marketing experience
- You communicate and present well in both English and Filipino
- You can manage projects and stakeholders across multiple teams and agencies
Who this fits
This mid-level marketing role suits someone who can coordinate digital campaigns, consumer programs and agency work across teams. You’ll work in a hybrid arrangement, based at the Manila headquarters in Taguig City.
From the employer
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Duty Post: Manila (HQ)
Work Arrangement: Hybrid
Department: Marketing
Reporting to: Portfolio, Pricing & Communications Manager
RMC Brand Specialist
The RMC Brand Specialist drives the execution of digital marketing initiatives and consumer engagement programs for RMC brands. This role is responsible for managing digital campaigns, branded platforms, content development, and rewards programs to support brand growth and commercial objectives. Working closely with Brand, Digital, Field Marketing, and agency partners, the role ensures seamless execution of digital activities and an engaging omnichannel consumer experience.
As an RMC Brand Specialist, you will:
• Develop and optimize content, campaigns, and consumer journeys across branded digital platforms.
• Lead the implementation of digital initiatives, including website updates, new features, campaign launches, and rewards catalog refreshes.
• Manage content calendars and coordinate with creative and digital agencies to deliver programs on time and in line with brand objectives.
• Drive integration between online and on-ground marketing initiatives to create a seamless consumer experience.
• Oversee rewards programs, code generation processes, prize fulfillment, and consumer issue resolution.
• Monitor digital platform performance and competitor activities, providing recommendations to improve consumer engagement and campaign effectiveness.
• Collaborate with cross-functional teams including Brand, Field Marketing, Digital, Legal, suppliers, and external agencies to ensure flawless execution of marketing initiatives.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• At least 1–3 years of experience in Brand Management, Marketing, or Digital Marketing.
• Experience managing digital campaigns, content development, or consumer engagement programs is an advantage.
• Strong project management and stakeholder management skills, with the ability to work across multiple teams and agencies.
• Good communication and presentation skills in both English and Filipino.
• Consumer-centric mindset with strong attention to detail and execution excellence.
• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
What to Expect?
• At JTI, you'll help bring brand campaigns to life across digital channels, shaping how consumers engage with our brands through innovative and impactful experiences.
• You'll work in a highly collaborative environment, partnering with cross-functional teams and external agencies to deliver digital initiatives that drive both consumer engagement and business growth.
• This role offers exposure to digital marketing, brand activation, consumer promotions, and omnichannel marketing within a global organization, providing strong opportunities for professional growth and development.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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