DIGITAL RETENTION SPECIALIST
At a glance
Mid-level Retention Marketing role at JTI. Bratislava.
Pay not stated Retention Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run automated consumer journeys across email, SMS and other digital channels to support retention
- Own the local loyalty app and backend, coordinating technical upgrades with developers and internal and agency teams
- Maintain CRM and consumer data processes, including data quality, consent handling and segmentation
- Set up retention and e-commerce campaigns, then track results through dashboards for campaign, system and retention performance
- Keep data connected across CRM, loyalty, e-commerce and marketing automation platforms while meeting security and regulatory rules
What you bring
- Experience in data-led marketing, CRM, loyalty, consumer engagement or retention work
- Hands-on use of an email automation tool and knowledge of data from CDP and CRM systems
- Fluent English, with a high school diploma or university degree
Who this fits
This mid-level role suits someone who can handle the technical side of retention campaigns and consumer data across three markets. The position is permanent and based in Bratislava.
From the employer
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
Role: Permanent
Reports to: Digital Infrastructure & E-Comm Manager
Base salary range: EUR 2,800–3,500 gross per month
Digital Retention Specialist
As a Digital Retention Specialist, you will support the technical delivery of our digital retention strategy in our three markets. You will optimize our data driven CRM & loyalty with marketing automation solutions to accompany our consumers throughout their lifecycle with a focus on retention.
Position
- Manage automated consumer journeys across email, SMS and other digital channels
- Act as the technical owner of the local loyalty application and its backend systems
- Coordinate technical improvements with developers, digital agencies and internal stakeholders
- Manage CRM and consumer data processes, including data quality, consent management and segmentation
- Support the technical setup and execution of digital retention and e-commerce campaigns
- Create dashboards and monitor campaign, system and retention performance.
- Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing automation platforms
- Collaborate with Marketing, Sales, IT, Analytics and external partners
- Ensure compliance with corporate IT, data-security and local regulatory requirements
Requirements
- High school diploma or university degree, preferably in Marketing, Statistics, Mathematics, Computer Science or a related field
- Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention
- Experience with B2C campaigns, A/B testing and performance reporting ideally through Power BI
- Knowledge of leveraging data from CDP, CRM and hands-on experience with at least one E-mail automation tool (Adobe Campaign Classic is advantage)
- Familiar with SQL Queries, HTML and CSS is a plus
- Strong analytical and problem-solving skills
- Fluent in English; Czech, Slovak or Hungarian are a plus
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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