Digital Content & Copywriting Specialist | Journey Beyond
At a glance
Mid-level Content Creation role at Journey Beyond. Adelaide · temporary.
Pay not stated Content Creation salary
growthroles summary, based on the employer's posting.
What you'll do
- Write and revise web copy that matches each brand and helps guests move from discovery toward booking
- Update and publish pages in the CMS, checking that content stays accurate and meets quality standards
- Improve pages for SEO, GEO and accessibility, using analytics to strengthen engagement and conversions
- Coordinate with digital, brand, marketing and operations colleagues on content across the brand portfolio
What you bring
- At least two years in digital marketing or content work
- Strong copywriting, editing and proofreading skills, including adapting writing for different brands and audiences
- Hands-on website content management experience, plus familiarity with SEO, GEO and analytics-led content improvement
- You understand website accessibility, usability and development workflows, and can manage priorities and deadlines
Who this fits
This role suits a digital writer who can adapt their work across brands and audiences while balancing detail with creative storytelling. It is an on-site, six-month contract in Adelaide, and successful candidates must complete a National Criminal History Check.
From the employer
Journey Beyond | Adelaide, SA | Full-Time 6 Months Contract
Ready to turn great stories into digital experiences that inspire people to travel?
Join Journey Beyond and bring some of Australia’s most unique tourism brands to life online. You’ll create engaging content across a diverse portfolio of websites, helping guests discover new destinations, plan memorable experiences and move confidently from inspiration to booking.
Why Join Us
- Create content for a diverse portfolio of tourism brands
- Shape a major multi-brand digital content project
- Generous discounts on Journey Beyond travel and experiences
- Study Assistance Program to support your development
- Employee wellbeing benefits, including private health discounts and EAP
About the Role
You’ll combine storytelling, digital content management and performance insights to improve the online experience across a selection of Journey Beyond brands.
From refreshing website copy and managing content in the CMS to improving search visibility and customer journeys, you’ll create content that is clear, engaging and designed to perform. You’ll work with Digital, Brand, Marketing and Operations teams to ensure every page reflects the right voice, supports the guest journey and contributes to commercial growth.
Key responsibilities include:
- Create and edit engaging, brand-aligned digital content
- Manage website updates, publishing and content quality
- Improve content for SEO, GEO and online accessibility
- Use performance insights to increase engagement and conversion
- Partner with teams across our brands and operations
About You
You’re a confident digital writer who combines creativity with attention to detail and enjoys adapting content for different brands, audiences and online journeys.
You’ll bring:
- Two or more years’ experience in digital marketing or content
- Strong copywriting, editing and proofreading skills
- Experience using a CMS, with Umbraco or Craft desirable
- Knowledge of SEO, digital analytics and content optimisation
- Strong organisation, communication and stakeholder management skills
About Us
Journey Beyond is Australia’s leading experiential tourism group, operating some of the country’s most iconic travelexperiences across rail, cruise, marine, accommodation and adventure tourism. Our Corporate teams support a diverse portfolio of brands across Australia and New Zealand. Whether improving business processes, building commercial partnerships or supporting our operations, every team plays an important role in bringing memorable guest experiences to life.
Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.
Requirements
- Strong copywriting, editing and proofreading skills, including writing for different brands and audiences.
- Website content management experience — Umbraco and Craft CMS are desirable.
- An understanding of SEO and GEO — helping content appear in search engines and AI-powered search.
- Experience using analytics tools such as Google Analytics, Google Tag Manager, Google Data Studio and Microsoft Clarity to guide content improvements.
- An understanding of website usability and accessibility, and how content supports the customer experience.
- Good communication and organisation skills, with the ability to work across teams, manage competing priorities and meet tight deadlines.
- An understanding of website development processes and how work is prioritised.
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