Assistant Business Development Manager, Foodservice (PrimaBaguz)
At a glance
Mid-level Business Development role at Johnsonville. Selangor.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow assigned HORECA, Bakery, Catering, and Distributor accounts against sales, volume, and profit goals
- Negotiate customer pricing, contracts, and promotions while building joint business plans with key accounts
- Find foodservice opportunities, expand distributor coverage, and push greater category penetration
- Coordinate promotions, POSM, activations, customized solutions, forecasting, and order fulfillment across internal teams
- Track sales and trade spending, report results to management, and support channel planning
What you bring
- Six to eight years of FMCG foodservice sales or commercial experience, preferably across multiple markets
- Hands-on management of HORECA, Bakery, Catering, and Distributor relationships
- A diploma or bachelor's degree in business, marketing, or a related discipline
- Experience using distributor dashboards and other data to guide menu penetration decisions
Who this fits
You'll suit a commercially minded foodservice account manager who is strong at negotiation, analysis, execution, and customer presentations. The role is based in Bandar Baru Bangi, Selangor, with Monday-to-Friday hours and a stated willingness to travel and work flexibly. You must be eligible to work in Malaysia without current or future sponsorship.
From the employer
PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.
At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.
Position Overview
The role is responsible for managing and growing sales within the foodservice channel, including HORECA, Bakery, Catering, and Distributor partners. This role focuses on building customer relationships, executing channel strategies, and delivering sales targets through effective account management and distributor partnerships.
Responsibilities
Sales & Account Management
- Manage and grow assigned foodservice accounts, ensuring delivery of sales, volume, and profitability targets.
- Build and maintain strong customer relationships with HORECA, Bakery, Catering, and Distributor partners.
- Negotiate pricing, contracts, and promotional agreements with customers.
- Develop Joint Business Plans with key accounts to strengthen partnerships.
- Monitor account performance and ensure excellent execution of programs.
Channel Development
- Execute the foodservice strategy to drive channel penetration and category growth.
- Identify new opportunities within the foodservice sector and recommend tailored solutions.
- Work with distributors to expand market reach and improve sales coverage.
- Stay updated on competitor activities, market dynamics, and industry trends.
Execution & Collaboration
- Coordinate with Marketing on customer promotions, POSM, and activations.
- Collaborate with R&D and Technical teams to deliver customized solutions for customers.
- Partner with Supply Chain to ensure accurate forecasting, timely order fulfillment, and service excellence.
Reporting & Planning
- Track sales performance, prepare reports, and present updates to management.
- Manage trade spending within budget and ensure ROI on initiatives.
- Support the Senior Manager/Head in channel planning and execution.
Education
Diploma or Bachelor’s Degree in Business, Marketing, or related field
Experience
- 6–8 years of sales/commercial experience in FMCG foodservice; multi-market exposure preferred.
- Strong experience in managing HORECA, Bakery, Catering, and Distributor partners
- Experience making data-driven decisions (distributor dashboards, insights to drive menu penetration, etc.)
Skills
- Proven negotiation and relationship management skills.
- Knowledge of distributor management is a plus.
- Strong commercial acumen, analytical skills, and execution focus.
- Excellent communication and presentation skills.
Other Requirements
- Member Status: Permanent
- Location: Bandar Baru Bangi, Selangor
- Coach: Senior Business Development Manager, Foodservice
- Availability & Mobility: Willingness to travel and work flexible hours.
- Working Hours: Monday - Friday (08:30 AM - 05:30 PM)
Benefits and Compensation
Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.
PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.
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