Assistant Brand Manager

John Keells Holdings keells.com Open · verified Sep 19, 2026

colombo Manager Brand Marketing

Mid-level Brand Marketing role at John Keells Holdings. colombo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll support new product work from the initial production brief through packaging, design, communications, launch, and review
You'll shape monthly digital and social media plans and content with agencies, aligned to brand and category goals
You'll build communication plans, brief agencies, and oversee work through launch and post-launch assessment
You'll run channel marketing activities by improving product availability, visibility, and merchandising for channel returns
You'll use monthly market research to refresh brand strategy and track changing consumer needs

What you bring

Bring a marketing, management, or equivalent degree plus two to three years in FMCG marketing, brand work, or consumer research
Show working knowledge of brand building, digital or social marketing, and using consumer research to guide strategy
Understand business operations, sales and distribution, and consumer behavior well enough to apply brand plans
Use creative, analytical, communication, negotiation, decision-making, and organizational skills with close attention to detail

Who this fits

You'll work in Colombo, Sri Lanka, alongside the Marketing Manager for Beverages. This role suits someone with FMCG brand, digital, social, or consumer research experience who can adapt, organize, solve problems, and focus on customers. Your application should include two non-related referees.

From the employer

CEYLON COLD STORES PLC

Assistant Brand Manager

Ceylon Cold Stores PLC (CCS), manufacturer of Elephant House Soft Drinks and Ice Creams is a leading consumer food company in Sri Lanka. CCS is a subsidiary of John Keells Holdings, PLC.

The company is seeking a suitable candidate to fill the position of Assistant Brand Manager. The position exists to work closely with Marketing Manager Beverages, assist in planning & implementing marketing strategies / activities to ensure company targets are met & market demands are properly identified and catered on time in full.

Job Responsibilities

Assist to initiate new product development; take the product development process from production brief to packaging, designing, communication planning to implementation.
Assist, analyse & coordinate with relevant social and digital media agencies and implement the most appropriate media plans and content strategies for the brand keeping in line with the brand objectives & category growth plans on a monthly basis.
Assist to develop brand communication plan keeping in line with the brand strategies & category objectives. Brief agency on communication requirements and manage process until final launch and post launch evaluation.
Assist to execute channel marketing programs through managing product availability, visibility, and merchandising to improve the allocated channel's profitability & contribution.
Assist to conduct market research on a monthly basis to plan & re-align brand strategies accordingly and to develop cosumer understanding to ensure brand strategies are in place to cater to the changing needs & wants of the consumers.

Person Specifications

Degree in Marketing / Management or equivalent with 2-3 years' experience in FMCG marketing, brand management, or Consumer Research.
Proven knowledge and experience in brands / Digital / Social media marketing will be an added advantage.
Knowledge on evaluating consumer & market research to formulate brand strategies.
Sound business understanding to implement brand strategies and understanding of sales and distribution processes and consumer behaviours.
Skills in Creativity and Innovation.
Analytical thinking and problem-solving skills
Excellent communication skills
Adaptability
Strong negotiation skills
Effective Decision taking
Good organizational skills
Attention to detail
A strong customer service orientation

If you are confident that you possess the above requirement, please send your cv, which includes the names of two non-related referees. Click on the advert now to join our team via the Elephant House Careers site.