Marketing Specialist - MTY
At a glance
Mid-level General Marketing role at John Deere. Garza Garcia.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Build tactical marketing plans around regional goals, then carry them through to execution
- Support demand-generation campaigns with sales teams and dealers, coordinating follow-up and commercial activations
- Review campaign and business results, then turn the data into opportunities and recommended next steps
- Keep sales, product marketing, dealers and other stakeholders aligned as marketing programs move forward
- Improve marketing and sales processes while managing several projects, priorities and communications
What you bring
- You have experience in marketing, sales, commercial work or a related business area
- Advanced English is required, along with a bachelor's degree in a listed field or equivalent relevant experience
- You can interpret data and business needs, communicate across stakeholder groups and coordinate competing priorities
Who this fits
This role suits someone who can lead projects and collaborate across teams without direct authority. You must have the permits needed to work in Mexico and an up-to-date Constancia de Situación Fiscal with the salary regime to enter the hiring process.
From the employer
There are 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we’re all about at John Deere. And it’s why we’re investing in our people and our technology like never before in our more than 185 - year history. Here the world’s brightest minds are tackling the world’s biggest challenges. If you believe one person can make the world a better place, we’ll put you to work. RIGHT NOW.
Title: Marketing Specialist - MTY
Primary Location: Garza Garcia
Function: Marketing and Sales (CA)
John Deere is a foremost leader in the ag equipment business, and we continue to put a solid stamp on other industries. For over 185 years, the company’s portfolio of groundbreaking products has grown to include industries related to and outside of agriculture, including Turf, Construction and Forestry and Wind Technologies. The image of John Deere is no longer that of a signature green tractor meandering across a field; it’s been replaced with an image of acceleration, swift progress, and innovative leaping toward the company’s 200th year. The product line alone serves as proof with advances in machine performance, equipment automation, fleet management, and John Deere’s ongoing investment in emerging markets.
Note: All candidates should have their tax situation certificate (Constancia de Siituación Fiscal) up to date with the salary regime to be eligible for the hiring process.
Main Responsabilities
o Develop and execute tactical marketing plans aligned with business priorities and regional objectives.
o Support demand generation initiatives and campaigns in collaboration with Sales and the dealer network.
o Coordinate marketing programs and commercial activation initiatives, ensuring effective execution and follow-up.
o Monitor campaign and business performance, using data and insights to identify opportunities and recommend actions.
o Work cross-functionally with Sales, Product Marketing, dealers and other key stakeholders to ensure alignment and execution.
o Support the implementation and continuous improvement of marketing and sales processes, tools and best practices.
o Manage multiple projects and priorities, ensuring timely execution and communication.
What Skills You Need
o Experience in Marketing, Sales, Commercial or related business functions.
o Strong communication and interpersonal skills, with the ability to work effectively with different stakeholder groups.
o Analytical mindset and ability to translate data and business needs into actionable marketing initiatives.
o Project management and organizational skills, with the ability to manage multiple priorities.
o Ability to influence and collaborate across functions without direct authority.
o Strong business acumen and customer-oriented mindset.
o Advanced English.
o Portuguese will be considered a plus
What Makes You Stand Out
o Experience working with dealer or distribution networks.
o Knowledge of Construction & Forestry markets, customers and commercial dynamics.
o Experience with demand generation, lead management, CRM and sales enablement initiatives.
o Experience developing and executing tactical marketing plans and campaigns.
o Strong analytical skills and experience using data to measure marketing effectiveness and support business decisions.
o Experience working in a multicultural or regional environment across Latin America.
o Ability to lead projects and drive change across multiple stakeholders.
Education
Bachelor’s degree in Marketing, Business Administration, Engineering, Communications or a related field, or equivalent relevant work experience.
This position will be posted for a minimum of 10 business days and unposted when a qualified pool of candidates is achieved.Candidates must have the necessary work permits to work in the country.
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