Senior Growth Marketing Manager, Content & Lifecycle - Canada
Remote Canada Full-time Senior Growth Marketing
At a glance
Senior Growth Marketing role at Jobscan. Remote, Canada · full-time · $95,000–$100,000 base.
SalaryStated by Jobscan
$95,000 – $100,000
Base salary for this role, in USD per year, as published in the posting.
RoleGrowth Marketing
SenioritySenior
LocationCanada
WorkplaceRemote
EmploymentFull-time
Base pay$95,000–$100,000
PostedJul 30, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Run editorial work from research and briefs through publishing, editing, and performance review
- Improve blog and pillar-page results through SEO, AEO/GEO, content refreshes, and internal linking
- Test content-page conversion ideas to increase registrations and email subscriptions
- Own HireReady’s newsletter and build acquisition flows with lead magnets and nurture emails
- Lead the editorial team and coordinate website acquisition priorities with the Head of Marketing
What you bring
- Bring five to eight years of growth or content marketing experience, preferably with a B2C product or content-focused website
- Produce excellent content while strengthening the work of other writers and editors
- Apply SEO, AEO/GEO, and content CRO in practice, including optimization, search-intent planning, testing, and AI-search visibility
- Own newsletters and subscriber-growth programs, including lead magnets plus welcome and nurture sequences, and manage writers or contractors
- Work comfortably with WordPress, AI tools, analytics, search platforms, and SEO or CRO software named in the listing
Who this fits
You’ll suit a senior, hands-on role that combines writing, editing, SEO, lifecycle email, conversion work, AI-assisted production, and team leadership. The role is listed as remote in Canada, while the qualifications request a US-based person with consistent overlap with US Eastern working hours. You’ll need to work independently, make sound decisions, and maintain a high quality bar.
From the employer
At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!
Overview
Join Jobscan as our Senior Growth Marketing Manager, Content & Lifecycle and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Our editorial content and email programs are core, high-potential engines of our growth strategy, and you will own them end to end.
This is a senior, hands-on craft role for someone who loves executing in the weeds with sharp judgment, high AI fluency, and an unwavering quality bar, not a passive management seat. You will own our entire editorial surface (blog, pillar pages, and a new evergreen content hub you will help build) and turn it into a precise, high-converting growth engine across organic search, AI search, conversion, and lifecycle. You will also take ownership of our HireReady newsletter and build content-driven email acquisition. Partnering directly with the Head of Marketing, you will lead a small editorial team, elevate our standards, and turn content into a measurable driver of traffic, subscribers, and registrations.
Key Responsibilities
- Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting.
- Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO.
- Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content.
- Own the HireReady newsletter end to end: content strategy, weekly sends, subscriber growth, and performance, turning a large existing audience into a real marketing channel.
- Build content-driven email acquisition: create lead magnets (reports, whitepapers, templates), embed opt-in strategy across content, and build welcome and nurture flows that convert subscribers into registrations, in coordination with our Lifecycle owner.
- Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce.
- Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar.
- Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing.
- Manage and develop our editorial team (one full-time writer, one part-time contractor) and coordinate ad-hoc video content with a contractor.
- Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.
Required Skills & Qualifications
- 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)
- Elite content creation and editing skills, both producing high-quality writing and raising the quality of others
- Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignment
- AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEO
- CRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate
- Lifecycle and email marketing experience: newsletter ownership and/or content-driven subscriber growth, including lead magnets and welcome/nurture flows (HubSpot experience ideal)
- People management experience: managing writers or contractors and running an editorial calendar
- Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality
- Comfortable working directly in WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus
- Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO)
- Self-directed and high-judgment: can take a surface, target, or opportunity and run with it without daily oversight
- High quality bar: comfortable elevating content, design, and conversion standards across the site
- Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT)
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