Product Marketing Manager
Jobs at Acosta Open At a glance
Manager-level Product Marketing role at Jobs at Acosta. Remote, United States · full-time · no salary stated · we estimate $155,000–$208,000.
Jobs at Acosta has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build multi-year partner GTM plans, coordinating channels and launches to grow product awareness and adoption
- Shape partner playbooks from messaging through asset creation for product initiatives and global campaigns
- Set review workflows with Product, Legal and Brand teams to keep partner materials within messaging and trademark rules
- Create training and adaptable campaign materials for partner sellers and regional field teams
- Track adoption and business impact, gather partner feedback, and use both to refine plans and future materials
What you bring
- At least seven years in product, partner, channel or retail marketing
- You have led multi-partner go-to-market programs from initial strategy through launch and performance review
- You have worked across product, legal, creative agencies, and sales or field teams
- You can turn technical features into clear user journeys through strong storytelling
Who this fits
This role suits a senior marketer who can steer partner programs across teams and carry them through launch and measurement. It includes enabling external partners and regional field teams with resources they can adapt for local use.
From the employer
Senior Product Marketing Manager, Retail & Experiential Innovation
Role Overview
Our client's Partner Marketing Center of Excellence helps OEM, carrier, and retail partners around the world drive Gemini and Android adoption. The team builds the scalable GTM playbooks, toolkits, retail experiences, and AI-powered tools that partners and field teams use to win at scale.
The Senior Product Marketing Manager will work across Product, Marketing, GTM/BD, Legal, and creative agencies to enable our global partner channel.
- Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption.
- Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally.
- Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines.
- Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations.
- Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy.
- Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy.
- Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround.
- Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments.
Minimum Qualifications
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys.
Preferred Qualifications
- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
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