Senior Marketing Manager
At a glance
Senior General Marketing role at Johnson & Johnson. Shanghai · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape near-term sales and brand plans, while helping map out tactical priorities for the longer term
- Coordinate work across functions, channels and regions to safeguard brands and the patients and partners they serve
- Track promotional impact and budget use, alongside market conditions and competitor moves
- Develop product concepts and rank portfolio opportunities using financial models and gap analysis
- Turn brand strategies into marketing programs, then guide staff development, reviews and hiring decisions
What you bring
- You bring experience with brand marketing, positioning and product management
- You can use customer insight, data analysis and financial analysis to inform decisions
- You have leadership skills for coaching staff and managing a team
Who this fits
This senior people-leader role suits someone who can steer product and brand plans while developing staff. The role is based in Shanghai, China, with a hybrid arrangement.
From the employer
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Shanghai, ChinaJob Description:
Develops, leads, and ensures execution of business plans to meet future needs and expectations.
Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.
Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.
Works across all elements of the marketing mix and uses appropriate channels of communication.
Monitors and controls budget to access promotional effectiveness.
Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity.
Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis.
Builds strong network with key opinion leaders and monitors industry developments impacting business.
Develops innovative marketing programs based on brand/product strategies and implements through staff.
Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations. Coaches, develops and inspires staff.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team ManagementNot this one either?
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