Director - Title Marketing

Jiostar Open · verified Sep 21, 2026

Mumbai Full-time Director General Marketing

At a glance

Leadership General Marketing role at Jiostar. Mumbai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

LocationMumbai

EmploymentFull-time

PostedAug 5, 2026 · 6w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead title marketing managers and guide content campaigns from strategy through execution
Build culturally relevant campaigns across trailers, digital, social, print and out-of-home
Run multiple campaign types at once while finding ways to improve scale and efficiency
Create measurement approaches that show campaign efficiency and effectiveness
Align executives, showrunners, producers, talent and external partners around campaign work

What you bring

A strong record in content marketing and consumer campaign development
Experience in streaming or studio marketing is preferred
Knowledge of entertainment, media trends and varied content formats
Skill in building productive, long-term agency and brand relationships
Strong communication, analytical, prioritization, decision-making and conflict-resolution abilities

Who this fits

You’ll suit a senior marketing role for someone passionate about movies, web series and entertainment culture. You’ll need to work closely with internal teams, creative partners, agencies, talent and executives. The role is full-time and based in Mumbai, India.

From the employer

You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
Experience in building consumer marketing campaigns, preferably at a streaming network or studio
Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.