Associate Director - Title Marketing

Jiostar Open · verified Sep 21, 2026

Mumbai Full-time Director General Marketing

At a glance

Leadership General Marketing role at Jiostar. Mumbai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

LocationMumbai

EmploymentFull-time

PostedAug 5, 2026 · 6w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead title marketing managers while delivering strong content marketing programs
Build culturally relevant campaigns across trailers, digital, social, print, and out-of-home channels
Run many campaign types in parallel and find ways to improve scale and efficiency
Create data-led models that show campaign impact, efficiency, and effectiveness
Work with executives, creators, talent, agencies, and other partners to move campaigns forward

What you bring

A track record of consumer marketing campaigns, ideally within streaming or a studio
Strong knowledge of entertainment, media trends, movies, series, and varied content formats
Experience handling a high volume of campaigns with varied internal teams
Strong communication, presentation, analytical, prioritization, decision-making, and conflict-resolution skills
Experience building productive agency relationships through ongoing feedback

Who this fits

You’ll fit this role if you enjoy entertainment marketing, connect creative work to business results, and can lead a team while coordinating many partners. The position is based in Mumbai, India, and involves working with executives, showrunners, producers, talent, representatives, and external agencies.

From the employer

Responsibilities

You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
Experience in building consumer marketing campaigns, preferably at a streaming network or studio
Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.