Associate Creative Director - Creative and Content (Fiction), Telugu

Jiostar Open · verified Sep 16, 2026

Hyderabad Full-time Director Creative

Leadership Creative role at Jiostar. Hyderabad · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape Telugu fiction shows from initial ideas through final delivery, with viewership growth in mind
Keep stories, scripts, creative quality, and production standards on schedule and aligned with programming plans
Use audience and competitor learning to recommend changes to assigned shows
Track shows toward slot leadership, market share, and agreed TVRs while maintaining episode inventory
Preview serials and work with network teams and production houses to protect storytelling quality

What you bring

Bring strong ideation, storytelling, creative judgment, and evaluation ability
Read, write, and speak Telugu, with solid knowledge of its language and culture
Have at least six years in visual media, a channel, or a production house
Hold graduate or postgraduate study in Mass Communication or Film & TV Production
Understand BARC ratings and use them to guide content changes

Who this fits

This is a full-time role based in Hyderabad, reporting to the Creative Director for Creative and Content at Star Maa. It suits someone from television, broadcast, or OTT who takes creative risks, challenges established storytelling patterns, and can use ratings insight to improve viewership.

From the employer

* Job Summary
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives.

* About the team

The team is responsible for creating and delivering innovative content that appeals to a wide range of viewers for the Channel. Through a combination of creative and culturally relevant fiction, nonfiction, and event programming execution, this team is critical in defining the channel's identity and increasing viewer engagement on the channel. They are committed to pushing boundaries in entertainment and offering viewers content that is charged that inspires, excites, and engages them across the channels

Reporting To

Creative Director - Creative and Content(Fiction), Star Maa

* Key Responsibilities

To create engaging fiction content for consumers thereby building channel viewership by actively engaging in all stages of fiction content development – from ideation to execution for the assigned shows/ time slots.
To ensure consistent high quality of creative and production.
To ensure ideas, stories & scripts are reviewed and ready ahead of time and in sync with the programming strategy.
To keenly analyse, understand & share consumer insights with cluster Head.
Stay ahead of competition by gaining insights and propose changes in the assigned shows, as needed, to edge over competition.
To closely monitor and drive the assigned shows to slot leadership, market share and/or agreed TVRs.
Ensure minimum episodes’ banking for assigned show.
Preview of serials and ensure quality of storytelling and production values.
To maintain healthy relationships with internal network team & Production houses.

* Skills & Attributes for success

Strong ideation, storytelling, creative and evaluation skills.

Good command over Telugu language and culture.

Challenger attitude - Never settle for less and willing to take risks

Performance Measures

Get the shows to leadership position and continue to lead.

Timely Execution and meeting show deadlines.

Break the template of the tried and tested storytelling format.

* Preferred Education & Experience

Graduate and/ or P.G. in Mass Communication, Film & TV Production
Candidates from the TV/Broadcast/OTT industry will be preferred.
Story/screenplay writers with Telugu language proficiency (read, write, and speak)
Candidates with minimum 6+ years of work experience in visual media, channel, or production house.
GEC experience will be an added advantage.
Understand and analyze BARC ratings and make content changes to impact viewership