Brand Executive

Jebsen jebsen.com Open · verified Sep 24, 2026

HK Mid-level Brand Marketing

At a glance

Mid-level Brand Marketing role at Jebsen. HK.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityMid-level

LocationHK

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan, run, track, and review programs, events, and marketing initiatives for key beer brands in Hong Kong
Coordinate campaigns with internal teams, agencies, and principals against budgets and delivery timelines
Create trade promotions, POSM, and visibility support that help sales teams and uncover business opportunities
Produce competitor reviews, market updates, research presentations, and budget reports

What you bring

A university degree, ideally in marketing or communications
Two to three years across brand, channel, event, digital marketing, or advertising work
Strong written and spoken English and Chinese, plus working ability in MS Word, Excel, PowerPoint, and Chinese word processing

Who this fits

This suits a mid-level marketer who can manage beer-brand programs while handling trade support and reporting. Experience with FMCG or alcoholic and beverage brands is preferred. You should be communicative, detail-focused, presentable, self-directed, proactive, and comfortable applying creative and marketing judgment in Hong Kong.

From the employer

BEVERAGE

In Greater China, Jebsen Beverage strives to be synonymous with exceptional quality in every beverage category it competes. Jebsen Beer focuses on the premium and super premium beer market with its wholly owned Blue Girl Beer brand and an impressive portfolio of international brands. Jebsen Wines & Spirits is one of the leading distributors of wines, Japanese sake, spirits and mineral water in the region.

Purpose of the Job

Responsibilities

To plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in Hong Kong market.
Work closely and effectively with cross functional teams, external agencies and principals to execute campaigns to achieve business objectives within assigned budget and specific timeline.
Responsible for trade marketing and support sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.
To prepare marketing reports such as competitive analysis, market trend updates presentation, market research and budget reports.

Requirements

University graduate, preferably in marketing or communications field
2-3 years experience in brand marketing, channel marketing, event marketing, digital marketing or advertising
Experience in FMCG or alcoholic/beverage brands is preferred
Good written & spoken English and Chinese
Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing
Excellent communication and interpersonal skills
Presentable, detail-minded with strong marketing and art judgments
Self-motivated and proactive with creative thinking

SUCCESS BREEDS SUCCESS.

With over 100 years of history, Jebsen’s success has been made possible through our commitment to our partners, to our communities, and to our most valuable asset — our people.

We offer dedicated and talented individuals the opportunity to engage with a family of premium global brands. Employees who pursue excellence are given a diverse platform that provides continuous development and career exposure.

At Jebsen, success breeds success.