Marketing BP Head
At a glance
Mid-level General Marketing role at Jd. ESP-Madrid Province-Madrid · full-time · no salary stated · we estimate €42,000–€64,500 across Spain.
Jd has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set Spain’s marketing plan, turning European objectives and local priorities into campaigns that support brand and business growth
- Bring brand, performance, content and CRM together across campaigns, using other relevant channels as needed
- Study consumer behavior, market shifts and competitors, then adjust the approach to capture opportunities
- Track KPIs and returns, using results to refine campaigns, channel choices and budget decisions
- Build local partner and media relationships, lead the Spanish marketing team, and coordinate priorities with European and global colleagues
What you bring
- You bring substantial marketing experience, ideally from e-commerce, retail or another consumer-facing setting
- You have hands-on experience in at least two areas, such as brand, performance marketing or CRM
- You understand German consumers and competitors, and can connect marketing work to commercial results
- You speak Spanish and English fluently
Who this fits
This role suits a commercially minded marketer who can move between strategy and hands-on delivery in an international setting. You’ll manage and develop the local marketing team while working with European and global colleagues. The role is based in Madrid, Spain.
From the employer
Who We Are
At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.
Our Global Reach
JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world.
Learn more about who we are and what we do: https://corporate.jd.com/
What We Offer
Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.
About The Team
You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
About The Role
We are looking for an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain.
You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth. Working closely with local and international teams, you will combine strategic thinking with hands-on execution across the marketing mix.
What You'll Do
- Own the local marketing strategy: Develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European business objectives and local market priorities.
- Drive integrated marketing initiatives: Lead campaigns across multiple marketing channels, bringing together brand, performance, content, CRM and other relevant levers.
- Bring a strong local market perspective: Analyse consumer behaviour, market trends and competitor activity to identify opportunities and continuously adapt our approach.
- Drive performance: Monitor marketing KPIs, evaluate ROI and use data to optimise campaigns, channel mix and budget allocation.
- Build local visibility: Develop relationships with relevant partners, media and industry stakeholders to strengthen Joybuy’s presence in Spain.
- Lead and develop the team: Manage the local marketing team, setting priorities, supporting performance and developing capabilities as the business grows.
- Collaborate across markets: Work closely with European and global teams to ensure local priorities are represented while maintaining alignment with the broader Joybuy strategy.
About You
- Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business.
- Broad marketing expertise, with hands-on experience across at least two areas of the marketing mix, such as Brand, Performance Marketing, CRM, Content or Social Media.
- Previous experience managing and developing a team is highly desirable.
- Strong understanding of the German consumer and competitive landscape.
- Commercial and data-driven mindset, with the ability to connect marketing activity to business performance.
- Experience working in an international or cross-border environment.
- Entrepreneurial, adaptable and comfortable operating in a fast-paced and evolving environment.
- Fluent Spanish and English.
At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.
General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
General Marketing
Find me workBy the team behind growthroles.