Cluster Director of Sales

Cluster Director of Sales

JA Resorts & Hotels | Dubai, UAE

Cluster Portfolio: JA Ocean View Hotel & JA Hatta Fort Hotel

Sales is about more than filling rooms. It's about building relationships, creating opportunities, and driving sustainable growth.

At JA Resorts & Hotels, we are looking for a commercially driven leader to take ownership of sales performance across two distinctive destinations. This is an opportunity for a strategic thinker, influential relationship builder, and results-focused professional who knows how to transform market opportunities into measurable success.

The Role

As Cluster Director of Sales, you will lead a four-person sales team and drive revenue, room night production, and account growth across JA Ocean View Hotel and JA Hatta Fort Hotel. Combining strong leisure expertise with hands-on Corporate, Groups, and MICE sales leadership, you will build a balanced pipeline, win new business, and match opportunities to the hotel best suited to each client's needs.

What You'll Be Doing

• Lead and execute the cluster sales strategy across JA Ocean View Hotel and JA Hatta Fort Hotel.

• Develop annual sales plans for each hotel, including revenue targets, market priorities, account strategies, budgets, and activity plans.

• Drive revenue growth across Leisure, Corporate, Government, Wholesale, Luxury Travel, MICE, Events, and Banqueting segments.

• Expand international feeder markets and develop high-value strategic partnerships.

• Assign and manage key source markets, territories, and strategic accounts across the sales team.

• Personally manage priority accounts and lead major negotiations across Leisure, Corporate, Groups, and MICE segments.

• Build and strengthen relationships with Tour Operators, DMCs, TMCs, Corporate Accounts, Government entities, Airlines, OTAs, GDS partners, and key industry stakeholders.

• Generate demand for leisure stays, corporate travel, incentives, meetings, events, and group business through targeted sales activities.

• Lead key sales presentations, client meetings, trade shows, sales missions, familiarisation visits, and site inspections.

• Work closely with Revenue Management, Marketing, Distribution, Operations, and the General Managers to maximise commercial performance.

• Coordinate rates, offers, contracts, and commercial agreements while ensuring profitability and alignment with business objectives.

• Conduct weekly pipeline and performance reviews, ensuring every opportunity is actively managed within the CRM.

• Monitor sales performance, forecasts, market trends, and conversion activity while implementing corrective action where required.

• Provide monthly business reviews covering performance by hotel, segment, market, and account, including forecasts, opportunities, risks, and action plans.

• Inspire, coach, and develop a high-performing multi-property sales team.

Who You Are

• An experienced hospitality sales leader with cluster or multi-property sales experience.

• A proven performer with strong personal sales success across both Leisure and Corporate, Groups & MICE segments.

• A relationship builder with an established network across travel trade, corporate, government, and destination management sectors.

• Commercially astute, data-driven, and focused on delivering measurable results.

• Skilled in account development, negotiation, forecasting, territory planning, and commercial analysis.

• Knowledgeable about the UAE hospitality market, with understanding of both Dubai and Hatta demand drivers considered an advantage.

• A confident leader who builds trust, develops talent, and collaborates effectively across multiple stakeholders.

• Comfortable using CRM platforms, hotel sales systems, and performance reporting tools.

What You'll Bring

• 8-10+ years of hospitality sales experience, including leadership responsibility across multiple market segments.

• Proven experience driving revenue growth in Leisure, Corporate, Groups, and MICE business.

• Cluster or multi-property commercial leadership experience preferred.

• Strong market development, account management, and business development expertise.

• Established relationships with tour operators, travel trade partners, corporates, government entities, TMCs, and DMCs.

• Excellent presentation, negotiation, forecasting, and strategic planning skills.

• Fluent business English; additional market languages are advantageous.

• Relevant hospitality, sales, or business qualification, or equivalent professional experience.

• Ability to travel between both hotels and attend client meetings, trade events, and international sales activities as required.

• UAE driving licence preferred.

The JA Personality

At JA, we're fresh in our thinking, warm in our approach, and real in every interaction. We believe in building genuine relationships, working collaboratively, and delivering exceptional results through our shared commitment to Giving Our All.

Ready for Your Next Challenge?

Bring your commercial instinct, your market expertise, and your passion for people. We'll provide the opportunity to grow brands, strengthen partnerships, and drive success across one of the UAE's most distinctive hotel clusters.

If you thrive on making things happen and believe in Giving Our All, your next chapter could start here.

Apply now and help shape the continued success of JA Ocean View Hotel and JA Hatta Fort Hotel.

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