Marketing Analytics Specialist
At a glance
Mid-level Marketing Analytics role at Iron Mountain. COL | Bogotá | Calle 18, 69B, 73 · full-time.
Pay not stated Marketing Analytics salary
growthroles summary, based on the employer's posting.
What you'll do
- Trace buyer journeys and channel results to improve returns from demand generation and account-based marketing
- Build leadership dashboards in Google Looker Studio or Tableau that turn marketing data into clear takeaways
- Use SQL and Python to combine information from Salesforce, Marketo, attribution systems and web analytics
- Investigate KPI gaps with marketing leaders and recommend ways to address the underlying causes
- Run and assess A/B and multivariate experiments to sharpen targeting and increase website conversions
What you bring
- At least four years in B2B marketing analytics, digital analytics or business intelligence
- Strong SQL skills and knowledge of Salesforce, Marketo, and a named dashboard platform
- Experience overseeing multi-touch attribution tools and joining first- and third-party data
- A solid command of B2B measures such as MQL, SQL, CAC and ROAS
Who this fits
You’ll suit a mid-level analytics role focused on marketing performance, attribution and experimentation. The position is remote for applicants in Colombia, Mexico or surrounding regional hubs.
From the employer
At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.
We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.
Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.
Iron Mountain is seeking an analytical Senior Marketing Analyst to join our Marketing Analytics team.
In this role, you’ll play a key part in uncovering actionable insights across the full buyer journey, transforming complex data into compelling stories that drive our global growth strategy. You’ll have the opportunity to architect state-of-the-art reporting, optimize multi-touch attribution, and partner directly with key marketing and executive leaders to optimize ad spend and scale pipeline conversion.
What you’ll do:
- Analyze full-funnel buyer journeys and cross-channel performance to optimize ROI across Demand Generation and Account-Based Marketing (ABM) programs.
- Architect, build, and maintain interactive, high-impact dashboards using Google Looker Studio or Tableau to deliver clear stories for leadership.
- Write clean, efficient SQL queries and Python scripts to integrate data across Salesforce, Marketo, attribution engines, and web analytics.
- Partner with marketing leaders to conduct variance and root cause analyses, providing proactive recommendations when KPIs miss targets.
- Design, evaluate, and report on A/B and multivariate tests to continuously refine targeting and improve web conversion rates.
Skills & Qualifications:
- 4+ years of experience in B2B Marketing Analytics, Digital Analytics, or Business Intelligence roles.
- Strong knowledge of SQL, data visualization tools (Google Looker Studio or Tableau), CRM systems (Salesforce), and Marketing Automation (Marketo).
- Demonstrated experience managing multi-touch attribution platforms (e.g., CaliberMind, Bizible) and integrating 1st- and 3rd-party data sources.
- Deep mastery of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.
What We Offer (Benefits)
- Location: Remote (Colombia, Mexico, or surrounding regional hubs)
- Competitive compensation and benefits aligned with experience.
- Flexible work options to support work–life balance.
- Comprehensive health and wellness plans.
- Opportunities for continuous learning and professional growth.
Ready to shape the future of data-driven marketing? Apply today to unlock the next chapter of your career with Iron Mountain.
Category: Marketing
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