Content Marketing Manager
Hybrid New York Full-time Manager Content Marketing
At a glance
Manager-level Content Marketing role at International WELL Building Institute (IWBI). New York · full-time · no salary stated · we estimate $110,000–$185,000.
Estimated pay
International WELL Building Institute (IWBI) has not published a salary for this role. The figure below is our estimate, not theirs.
$110,000 – $185,000
What the middle half of mid-level content marketing roles in New York paid, among postings that did state a salary.
Worked out from 8 postings that stated pay, median $132,500. Last updated Oct 6, 2026.
RoleContent Marketing
SeniorityManager
LocationNew York
WorkplaceHybrid
EmploymentFull-time
PostedOct 20, 2026 · 1d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Shape content from initial awareness through conversion, tying a roadmap to community growth and pipeline goals
- Use AI-supported workflows for ideas, production and distribution while keeping the brand voice consistent
- Develop video concepts, scripts, and finished edits for social and other channels
- Create cornerstone pieces and related guides, tutorials, articles, webinars, case studies and thought leadership
- Find customer outcomes to tell, and work with internal experts on stories about healthier buildings and organizations
What you bring
- At least four years across content marketing, content strategy and video production
- Strong ability to storyboard, produce and edit video
- Working fluency with Claude, Gemini or other AI tools
- You can manage competing deadlines with an agile, self-directed approach
Who this fits
This role suits a builder and storyteller who can move between formats and work with sales, education teams and internal experts. It is hybrid, with office work in New York City when needed. Finalists may be asked to complete a practical assignment lasting two to three hours.
From the employer
The International WELL Building Institute (IWBI) is on a mission to create healthier buildings and organizations for people everywhere and to convene the global community of experts to make it happen. We’re looking for a Content Marketing Manager to bring the people, projects, and ideas behind that mission to life.
We are actively recruiting for this position and looking for someone who is a builder and a storyteller. You know how to find the idea that makes people lean in, and you can tell it in whatever format fits best, whether that’s video, a podcast, an article, or an event. You’ll work on everything from thought leadership to product and customer education, partnering with experts across IWBI and creating original work of your own.
We’re an AI-native organization with brilliant people and a lot to say. You’ll help us say more, building new ways to create and making it easier for others across IWBI to share what they know. Along the way, you’ll work closely with our sales and education teams to make sure the content we create builds both our pipeline and our community.
This is a hybrid role, with an expectation to work from our New York City office when needed.
We are actively recruiting for this position and looking for someone who is a builder and a storyteller. You know how to find the idea that makes people lean in, and you can tell it in whatever format fits best, whether that’s video, a podcast, an article, or an event. You’ll work on everything from thought leadership to product and customer education, partnering with experts across IWBI and creating original work of your own.
We’re an AI-native organization with brilliant people and a lot to say. You’ll help us say more, building new ways to create and making it easier for others across IWBI to share what they know. Along the way, you’ll work closely with our sales and education teams to make sure the content we create builds both our pipeline and our community.
This is a hybrid role, with an expectation to work from our New York City office when needed.
- Full-Funnel Content Strategy: Own content strategy from top of funnel (TOFU) to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Native Content Creation: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
- At least 4 years of experience in content marketing, content strategy, and video production,
- Strong video storyboarding, production, and editing skills.
- AI fluency working with Claude, Gemini, and/or other AI tools.
- An agile, self-driven, results-oriented approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
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