Senior Content Marketing Manager
At a glance
Senior Content Marketing role at VTS. New York · $120,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set content direction across the funnel, choosing formats from long-form writing to video and employee-created material
- Turn input from executives, sales teams, customers, and prospects into messaging, then produce decks and audience-facing content
- Write most content yourself and bring in creative, video, or agency support for specialized production
- Build customer stories and proof points that help win new business and support existing account growth
- Lead social and search content, guide distribution across paid and owned channels, and extend event content beyond each event
What you bring
- Five to eight years in B2B marketing, with work across writing, video, social, and customer content
- Strong independent writing skills, plus the ability to shape a clear narrative from executive and stakeholder conversations
- Experience with SEO and newer answer-engine optimization approaches
- Everyday fluency with AI tools and a considered view of how content reaches its intended audience
Who this fits
This suits a senior, hands-on marketer who can set direction and create content across several formats rather than focus on one specialty. You'll work from the New York office four days a week. The stated base salary range is $120,000 to $160,000 per year.
From the employer
VTS is looking for a Senior Content Marketing Manager to own content strategy across the full marketing funnel. This is a hands-on, high-ownership role for someone who can both set the content strategy and produce most of it themselves — from long- and short-form writing to video storyboarding and executive presentations. You'll shape how VTS shows up across every format and channel, partnering closely with Growth Marketing, Product Marketing, and cross-functional teams including Executives, Sales, and Customer Success to make sure content connects to what the business actually needs.
** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **
What Makes This Job Awesome? You will...
- Own VTS's content strategy end-to-end: define the right mix of long-form, short-form, video, employee-generated content across the funnel, from top-of-funnel awareness through customer expansion.
- Take what you hear from executives, sales, customers, and prospects and work with the VP of Marketing to translate it into our overall messaging. Then bring that messaging to life in decks, presentations, and content for internal and external audiences.
- Produce the majority of our content yourself, especially written work, while knowing when to bring in our creative and video teams, or agency support, for storyboarding, production, or specialized formats.
- Develop and own our customer content program (case studies, customer stories, and other proof points), showcasing customer outcomes in ways that support both new business and expansion
- Own social content strategy and execution, including employee-generated content and thought leadership posting.
- Drive SEO and AEO strategy across our website, landing pages, and content, ensuring VTS shows up in both traditional search and AI-driven answer engines.
- Partner closely with Growth Marketing to produce the right content for our paid and owned channels, bringing a point of view on how content should be distributed to reach the right audience, and with Product Marketing to build materials that support product launches.
- Partner with the events team to turn events and other high-visibility marketing moments into content with a longer lifetime, extending their value well beyond the moment itself.
What Makes You a Great Fit?
- 5-8 years of B2B marketing experience with breadth across content formats — long-form, short-form, video, social, and customer content — rather than depth in a single specialty like case studies alone.
- A strong, versatile writer who can produce polished content independently, not just direct others to produce it.
- Comfortable holding executive-facing conversations and taking a point of view on messaging, translating what you hear from stakeholders into a clear narrative.
- A point of view on content distribution — how the right piece reaches the right audience through the right channel.
- Fluent with AI tools (e.g., Claude) as part of your everyday workflow, using them to scale output and move faster, not as an occasional aid.
- Experience with SEO and emerging AEO/answer-engine optimization practices.
- Some experience with decks and presentations — a plus, not a requirement; storytelling instinct matters more than design polish.
- Startup or enterprise background both work, provided you bring range across content types rather than a single area of specialization.
- Comfortable operating in a fast-moving, scrappy environment where you'll both set strategy and roll up your sleeves to execute it.
What VTS Values & How We Show It
- Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!
- Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!
- Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!
- Move as One - We work in an open floor plan to promote cross-functional collaboration.
- Take Ownership - Be an owner of the company you’re building with our equity packages.
- Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!
VTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale. In 2013, VTS revolutionized commercial real estate leasing operations with what is now VTS Lease. Today, VTS AI is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by the real estate industry globally.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through the platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users each day, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE.
VTS maintains offices in New York City, London, Toronto, Chicago.
To learn more about VTS and view our open roles, visit us at vts.com or follow us on Instagram (@WeAreVTS) or LinkedIn.
Pay Transparency
At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $120,000 and $160,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography.
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