growthroles

Product Marketing Manager

Infobip infobip.com Open · verified Oct 22, 2026
Hybrid Zagreb Full-time Manager Product Marketing

At a glance

Manager-level Product Marketing role at Infobip. Zagreb · full-time.

Pay not stated Product Marketing Manager salary

RoleProduct Marketing
SeniorityManager
LocationZagreb
WorkplaceHybrid
EmploymentFull-time
PostedOct 6, 2026 · 2w ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Lead RCS marketing across the CPaaS portfolio, building knowledge of carriers, partners and technology providers
  • Set the RCS go-to-market plan, shaping its positioning and messaging while creating initiatives that grow pipeline
  • Explain technical features, including AI capabilities, in terms of customer benefits and reasons to buy
  • Work with product, sales, revenue and marketing teams, while meeting customers and partners to gather insights and support sales
  • Represent the product in customer and partner discussions, events and speaking opportunities, and guide less experienced colleagues

What you bring

  • At least four years in product, solutions or portfolio marketing, ideally in enterprise IT or software
  • You bring B2B marketing and sales enablement experience, with hands-on GTM execution and pipeline-building skills
  • You can uncover customer needs and turn them into persuasive messaging, using data and metrics to guide decisions

Who this fits

This role suits a mid- to senior-level product marketer comfortable with customer and partner contact, public events and influencing stakeholders across seniority levels. The position is based in Zagreb, Croatia, with a hybrid work arrangement.

From the employer





Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.





What this role is all about

You will join the CPaaS product side, working closely on RCS, a fast-evolving ecosystem. As a mid to senior-level Product Marketing Manager, you will shape go-to-market strategies and help position Infobip as a leader in next-generation customer engagement, with a strong internal focus on AI-driven capabilities.

What you’ll do

  • Own product marketing activities for RCS within the CPaaS portfolio, deeply understanding the ecosystem of carriers, partners, and technology providers

  • Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives

  • Translate technical product features, including AI-related capabilities, into clear customer value and strategic reasons to buy

  • Collaborate closely with Product, Sales, Revenue teams , and broader Infobip marketing teams

  • Engage directly with customers and partners to develop customer stories, support sales meetings, and gather market insights

  • Act as an external-facing representative of the product through customer interactions, partner collaboration, events, and public speaking opportunities

  • Support and mentor less experienced team members through knowledge sharing and best-practice guidance

What makes you a strong fit

  • 4+ years of proven experience in product, solutions, or portfolio marketing, ideally within an enterprise IT or software solutions environment

  • Strong interest in the future of customer experience and engagement technologies, including curiosity and openness toward AI-driven solutions

  • Experience in B2B marketing and sales enablement, with a hands-on, execution-focused approach to GTM and pipeline building

  • Ability to understand customer needs deeply and turn them into compelling messaging that addresses real pain points

  • Comfortable influencing decision-making across different seniority levels and working with large, complex stakeholder groups

  • Data-driven mindset, using insights and metrics to inform plans and decisions

  • Adaptable, proactive, and positive in changing priorities and environments

Nice-to-have qualifications

  • Exposure to telco, CPaaS, or RCS-related products or ecosystems

  • Experience with public speaking and active participation in industry events



Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being  - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.  • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.  While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. 



Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.

No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.

Read more about our hiring process.

Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip.





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