Product Marketing Manager
At a glance
Manager-level Product Marketing role at Infobip. Zagreb · full-time.
Pay not stated Product Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead RCS marketing across the CPaaS portfolio, building knowledge of carriers, partners and technology providers
- Set the RCS go-to-market plan, shaping its positioning and messaging while creating initiatives that grow pipeline
- Explain technical features, including AI capabilities, in terms of customer benefits and reasons to buy
- Work with product, sales, revenue and marketing teams, while meeting customers and partners to gather insights and support sales
- Represent the product in customer and partner discussions, events and speaking opportunities, and guide less experienced colleagues
What you bring
- At least four years in product, solutions or portfolio marketing, ideally in enterprise IT or software
- You bring B2B marketing and sales enablement experience, with hands-on GTM execution and pipeline-building skills
- You can uncover customer needs and turn them into persuasive messaging, using data and metrics to guide decisions
Who this fits
This role suits a mid- to senior-level product marketer comfortable with customer and partner contact, public events and influencing stakeholders across seniority levels. The position is based in Zagreb, Croatia, with a hybrid work arrangement.
From the employer
Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.
As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.
We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.
If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.
Let’s build what’s next, together.


What this role is all about
You will join the CPaaS product side, working closely on RCS, a fast-evolving ecosystem. As a mid to senior-level Product Marketing Manager, you will shape go-to-market strategies and help position Infobip as a leader in next-generation customer engagement, with a strong internal focus on AI-driven capabilities.
What you’ll do
Own product marketing activities for RCS within the CPaaS portfolio, deeply understanding the ecosystem of carriers, partners, and technology providers
Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
Translate technical product features, including AI-related capabilities, into clear customer value and strategic reasons to buy
Collaborate closely with Product, Sales, Revenue teams , and broader Infobip marketing teams
Engage directly with customers and partners to develop customer stories, support sales meetings, and gather market insights
Act as an external-facing representative of the product through customer interactions, partner collaboration, events, and public speaking opportunities
Support and mentor less experienced team members through knowledge sharing and best-practice guidance
What makes you a strong fit
4+ years of proven experience in product, solutions, or portfolio marketing, ideally within an enterprise IT or software solutions environment
Strong interest in the future of customer experience and engagement technologies, including curiosity and openness toward AI-driven solutions
Experience in B2B marketing and sales enablement, with a hands-on, execution-focused approach to GTM and pipeline building
Ability to understand customer needs deeply and turn them into compelling messaging that addresses real pain points
Comfortable influencing decision-making across different seniority levels and working with large, complex stakeholder groups
Data-driven mindset, using insights and metrics to inform plans and decisions
Adaptable, proactive, and positive in changing priorities and environments
Nice-to-have qualifications
Exposure to telco, CPaaS, or RCS-related products or ecosystems
Experience with public speaking and active participation in industry events
Diversity drives connection
Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace.
No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity.
Read more about our hiring process.
Please be aware that Infobip processes job applications only through our official platform Workday. Applications submitted via other third-party platforms are not reviewed or processed by Infobip.



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