Creative Director

Infinite Machine infinitemachine.com Open · verified Aug 21, 2026

New York Full-time Director Creative

Leadership Creative role at Infinite Machine. New York · full-time · no salary stated · we estimate $150,000–$200,000.

Estimated pay

Infinite Machine has not published a salary for this role. The figure below is our estimate, not theirs.

$150,000 – $200,000

What the middle half of lead creative roles in New York paid, among postings that did state a salary.

Worked out from 53 postings that stated pay, median $168,350. Last updated Aug 20, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Infinite Machine’s voice and visual system across campaigns, packaging, social, retail, and other touchpoints
Choose brand and social stories, then shape their execution from major campaigns to detailed posts
Create commercials and long-form films while directing the in-house DP and owning photo and video direction
Design graphics, retail environments, launches, activations, and events across physical and digital spaces
Align vehicle aesthetics with industrial design and keep P1, Olto, and future vehicles visually consistent

What you bring

A strong portfolio showing distinctive creative work
An excellent work ethic and consistently high creative judgment
Care for Infinite Machine’s work and its vehicle brand

Who this fits

You’ll suit a creative leader who enjoys defining a vehicle brand, taking visual risks, and moving between broad direction and fine execution. The role is based in New York and reports directly to the founders. You’ll collaborate with industrial design, leadership, and the in-house DP while setting the quality standard for public-facing work.

From the employer

Overview

Infinite Machine is looking for a Creative Director to help push its brand in ways we cannot imagine. You will shape the voice and visual language of Infinite Machine across all surfaces — graphics, campaigns, packaging, social media, retail, and everything in between.

This role is for someone who wants to do daring, exceptional work - someone who gets excited about defining a generational vehicle brand, about pushing the envelope of visual storytelling, and creating iconic marketing. It’s a role that will report directly to our founders.

We will take risks, and we will empower you to push, and then push further.

Responsibilities:

Move fluidly between big brand direction and tiny execution details.
Determine what stories we tell and shape how they look both for large campaigns and small social narratives. You will make commercials and long-form brand films that define how Infinite Machine enters culture.
Direct our in house DP and own the full visual tone of all video and photo.
Design graphics across every surface: product graphics, invitations, web, etc.
Design our retail presence: layout, material palette, lighting, sound, signage, and overall atmosphere.
Shape the look and feel of product launches, activations, and events.
Work directly with our industrial design team to align hardware aesthetics with brand identity.
Push our product photography style and maintain a consistent visual language across P1, Olto, and future vehicles.
Guide social creative so every post feels intentional, strategic, and distinct.
Collaborate with leadership to scale the brand globally with integrity.
Most importantly, set the bar for quality across all public-facing work.

Qualifications

A strong portfolio, excellent work ethic, incredible tase, and care for what we are doing.

About Infinite Machine

Our mission at Infinite Machine is to build the best non-cars on earth. We design and manufacture premium electric vehicles that blend design with breakthrough hardware and software.

With P1 and Olto, we are reimagining how people move through cities and laying the foundation for a broader ecosystem of vehicles, software, and services. We are hiring world-class engineers, designers, and operators to build a generational company shaping the future of urban mobility.