Product Content Lead

Incard incard.com Open · verified Aug 21, 2026

On-site London Full-time Senior Content Creation

Senior Content Creation role at Incard. London · full-time · no salary stated · we estimate £69,000–£125,000.

Estimated pay

Incard has not published a salary for this role. The figure below is our estimate, not theirs.

£69,000 – £125,000

What the middle half of senior content creation roles in London paid, among postings that did state a salary.

Worked out from 10 postings that stated pay, median £80,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own Incard’s educational and product-led content from concept through distribution
Show founders how the app and web platform work through on-camera lessons and demos
Host interviews with e-commerce founders, DTC brands, agencies, and digital operators
Script and present content for YouTube, LinkedIn, and other social or video channels
Represent Incard at events, panels, demos, workshops, and founder meetups

What you bring

A natural on-camera presence with confidence hosting and presenting on video
A clear, confident American accent
Working knowledge of business, e-commerce, SaaS, or digital business models
The ability to make complex products accessible to non-technical audiences
Strong storytelling and cross-functional collaboration with Product, Marketing, and Growth

Who this fits

You’ll suit a highly visible, execution-focused content role where you serve as the public voice of a product and brand. The work fits someone comfortable hosting founders, explaining product value, and appearing in front of customers and partners. You’ll need to be based in London; the listing describes a hybrid setup with regular in-person collaboration and flexibility when needed.

From the employer

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.

This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.

This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

Key Responsibilities

Product Education & Content Ownership

Own Incard’s product-led and educational content end-to-end
Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
Turn complex product features into simple, engaging, founder-friendly narratives
Continuously refine content formats based on product evolution and user feedback

Hosting & Founder Conversations

Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
Lead interviews, discussions, and educational formats focused on real business challenges
Act as a trusted, credible voice within the e-commerce and digital business ecosystem
Support founder-led and ecosystem-driven growth initiatives through content

Content Creation & Distribution

Script, structure, and present content across:
- YouTube
- LinkedIn
- Other relevant social and video platforms
Collaborate closely with Marketing and Product to align content with launches and priorities
Ensure messaging is clear, consistent, and rooted in real product value

Brand Representation & Offline Presence

Represent Incard in offline contexts when needed:
- Events
- Panels
- Demos
- Workshops
- Founder meetups
Act as a product and brand ambassador in front of customers, partners, and the ecosystem

What We’re Looking For

Experience

Strong, natural on-camera presence
Proven ability to host, present, and explain confidently on video
Clear, confident American accent
Solid understanding of business, e-commerce, SaaS, or digital business models
Experience explaining complex products or concepts to non-technical audiences

Skills & Mindset

Strong storytelling and communication skills
Comfortable being the public-facing voice of a product and brand
Ability to simplify complexity without losing depth or credibility
Curious, structured, and product-minded
Comfortable collaborating cross-functionally with Product, Marketing, and Growth
High ownership, high standards, low ego

Nice to Have

Experience hosting podcasts, YouTube series, webinars, or live content
Previous exposure to fintech, e-commerce, or SaaS products
Public speaking or event experience
Familiarity with product-led growth or educational content strategies

Location

This role can be based in London, with hybrid work.

We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave