Art & Creative Director

Incard incard.com Open · verified Aug 21, 2026

On-site London Full-time Director Creative

Leadership Creative role at Incard. London · full-time · no salary stated · we estimate £82,000–£143,000.

Estimated pay

Incard has not published a salary for this role. The figure below is our estimate, not theirs.

£82,000 – £143,000

What the middle half of lead creative roles in London paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median £119,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Incard's long-range creative direction and turn its values into a shared creative language
You'll protect consistency across the product, site, marketing, content, and communications by setting and reviewing standards
You'll work with product, design, and engineering so the brand is felt in product experiences as well as seen
You'll lead creative work for major campaigns, launches, events, and other signature brand occasions
You'll guide agencies and production partners while mentoring internal creatives and raising craft standards

What you bring

At least ten years in art direction, creative direction, or brand leadership
Work on iconic global brands or large creative platforms, supported by a portfolio showing durable brand thinking
Strong command of typography, layout, motion, and storytelling
Experience across product, marketing, and brand ecosystems, including agency leadership
Clear communication skills for setting vision and giving precise creative feedback

Who this fits

This role suits a senior brand builder with a strong point of view, disciplined restraint, low ego, and high standards. You'll need to work onsite in London and collaborate closely across the company. The role emphasizes long-term brand building, startup ownership, and protecting consistency across every major touchpoint.

From the employer

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

Who We’re Looking For

We’re looking for an Art Director / Creative Director to define, protect, and elevate Incard’s brand for the next century.

This role owns Incard’s creative vision end-to-end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events.

You’ll act as the guardian of Incard’s core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events — feels unmistakably Incard.

This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition.

What You’ll Do

Own the Incard Creative Vision

Define and evolve Incard’s long-term creative direction
Build a brand designed to last decades, not campaigns
Translate Incard’s values into a clear, consistent creative language

Brand Guardianship & Consistency

Ensure creative consistency across product, website, marketing, content, and communications
Set and enforce creative standards for typography, motion, imagery, tone, and layout
Review and approve key creative outputs to maintain a high bar

Product & Experience Collaboration

Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product
Influence how Incard feels, not just how it looks
Ensure product experiences reflect Incard’s positioning: clarity, power, and confidence

Campaigns, Events & Flagship Moments

Lead creative direction for major campaigns, launches, and brand moments
Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences
Ensure campaigns feel timeless, not trend-driven

Agency & Partner Management

Select, brief, and manage creative agencies and production partners
Set clear creative direction while giving agencies room to do their best work
Maintain consistency across internal and external creative teams

Creative Leadership & Culture

Act as a creative reference point across the company
Mentor designers, creatives, and collaborators
Help build a strong internal culture of taste, craft, and clarity

What We’re Looking For

10+ years of experience in Art Direction, Creative Direction, or Brand Leadership
Proven experience working on iconic, global brands or large-scale creative platforms
Strong portfolio demonstrating long-term brand thinking, not just campaigns
Exceptional taste in typography, layout, motion, and storytelling
Experience working across product, marketing, and brand ecosystems
Proven ability to lead agencies and senior creative partners
Clear communicator who can articulate vision and give precise creative feedback

Nice to Have

Experience in fintech, technology, or product-led companies
Experience shaping brands at scale or through multiple growth phases
Background in both digital and offline creative experiences
Experience working closely with founders or executive leadership

Mindset We Look For

Brand-builder mentality — you think in decades, not quarters
Strong point of view with disciplined restraint
Obsession with consistency, clarity, and craft
Low ego, high standards, and deep respect for collaboration
Comfortable saying “no” to protect the brand
Startup DNA — ambition, ownership, and accountability

Benefits:

Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave