Head of Marketing

Improbable improbable.io Open · verified Aug 21, 2026

Remote UK Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Improbable. Remote, United Kingdom · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set marketing priorities and growth plans for the Layer 1, DEX, prediction markets protocol and future products
Create acquisition, activation and retention programs for traders, developers, partners and the broader Web3 audience
Shape the venture story, product positioning and go-to-market plans, then lead major launches
Build the marketing function, clarify ownership and direct internal and external contributors toward commercial results
Lead as a player-coach by setting direction while staying involved in positioning, campaigns and launches

What you bring

Senior marketing leadership spanning Web2 financial products and Web3 environments
Ownership of positioning, go-to-market execution and growth from start to finish
A record of growing users, trading activity, revenue or market share
Strong command of acquisition, activation, retention and data-based prioritization
Experience managing teams while continuing to contribute directly

Who this fits

You’ll suit a product- and growth-oriented leader who can bring structured financial marketing practices into Web3, including DeFi, DEX, Layer 1 or Layer 2 settings. This is the venture’s top marketing position, reporting to the CEO and participating in leadership. It is a remote role based in the United Kingdom and requires both team leadership and hands-on execution.

From the employer

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products.

About the role

We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position.

This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it.

You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth.

This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself.

What you'll be doing

Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

What we are looking for

You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3.

You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2.

Senior marketing leadership experience across both Web2 and Web3
End-to-end ownership of positioning, go-to-market and growth
Evidence of increasing users, trading volume, revenue or market share
A strong understanding of acquisition, activation and retention
Experience leading teams while remaining hands-on
The ability to use data to prioritise decisions and measure results

If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you.

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