Business Development Specialist
At a glance
Mid-level Business Development role at IMI Industrial Services Group. Athens · full-time · no salary stated · we estimate $95,000–$155,000 across the United States.
IMI Industrial Services Group has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Find and qualify prospects through research, cold outreach, trade shows, and industry networking
- Build the sales pipeline by updating CRM records, tracking opportunities, and supporting outside sales
- Join customer meetings, job walks, and site visits to uncover fabrication and field-service projects
- Prepare proposals, bids, presentations, and qualification packages with operations and estimating
- Run trade shows, digital content, email, social media, and promotional efforts that support customer outreach
What you bring
- A bachelor’s degree in business, marketing, communications, or a related discipline
- Background in B2B sales, business development, or sales support, preferably within industrial or construction work
- Evidence that you can prospect, start customer discussions, and help move opportunities forward
- Working ability with CRM platforms, sales-tracking tools, and Microsoft Office
- Clear communication skills and a professional presence with customers
Who this fits
You’ll suit a sales-focused role that combines prospecting, customer meetings, pipeline work, and marketing execution. The position is based near Athens, Georgia and involves travel of up to half the time to shops, jobsites, customer offices, and industry events. Expect extended periods standing or walking, including site visits, and occasional lifting of up to twenty-five pounds or more with help. The role includes pre-employment, reasonable-suspicion, and random drug testing.
From the employer
About Us
IMI Industrial Services Group is a full service, total solutions, industrial contractor. Established in 1988 in Watkinsville, Georgia, IMI has over 30 years of success in the Industrial construction industry. We have three satellite offices in Augusta, Covington, and Winder, GA. IMI supports manufacturers throughout most of the Southeast and we are expanding rapidly; big enough to have all the necessary resources, but small enough to give genuinely helpful personalized attention to everyone who puts their trust in us.
Why IMI?
- Safety, Integrity, Quality, and Production will always be met at IMI.
- We have maintained steady growth and continually strive to advance.
- Founded on family values and principles.
- Focused on work/life balance.
- Rewards:
- Competitive salary packages
- Healthcare benefits
- PTO plans
- 401k with company match
- Employee Referral Program
- Tuition Reimbursement Program
Job Summary
IMI is seeking a full-time sales-driven Business Development Specialist local to the Athens, GA area.
Essential Functions
The Business Development Specialist will be responsible for actively supporting revenue growth, new customer acquisition, and market expansion across fabrication and industrial field services. This role emphasizes prospecting, pipeline development, customer engagement, and sales execution, while supporting brand positioning and marketing initiatives.
- Generate and qualify new sales leads through prospecting, market research, cold outreach, trade shows, and industry networking.
- Support outside sales and leadership with pipeline development, CRM management, and opportunity tracking.
- Participate in customer meetings, job walks, and site visits to identify project opportunities.
- Assist with preparation of proposals, bids, sales presentations, and qualification packages.
- Conduct market and competitor research to identify target accounts and growth opportunities.
- Coordinate with operations, estimating, and leadership to align customer needs with IMI capabilities.
- Support trade shows, conferences, and client events as sales and relationship-building tools.
- Maintain and update sales collateral, digital content, and customer-facing materials. Support business development initiatives through lead generation, market research, and customer outreach.
- Strengthening IMI's brand presence across digital platforms, trade publications, and industry channels.
- Plan and execute trade shows, conferences, client events, and community outreach initiatives.
- Manage website content, social media, email marketing, and promotional materials.
- Coordinate closely with sales, operations, and leadership to align messaging with capabilities.
Education and Experience
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Experience in B2B sales, business development, or sales support (industrial or construction preferred).
- Demonstrated ability to prospect, initiate customer conversations, and support deal progression.
- Strong verbal, written, and interpersonal communication skills with a professional, customer-facing presence.
- Proficiency with CRM systems, sales tracking tools, and Microsoft Office.
- Self-motivated, goal-oriented, and comfortable supporting revenue targets and growth initiatives.
Work Environment/Physical Demands
- Stand or walk for long periods of time, including jobsite visits.
- Manual dexterity needed for repetitive tasks and operating standard office equipment.
- Ability to lift and carry up to 25lbs, occasionally more with assistance.
- Willingness to travel up to 50% to fabrication shops, jobsites, customer offices, and industry events.
IMI maintains a Drug-Free Workplace in compliance with federal/state regulations. Employees are prohibited from using or possessing illegal drugs or alcohol on duty. This position is subject to pre-employment, reasonable suspicion, and random drug testing.
IMI Industrial Services Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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