Assistant Director - Digital Marketing

iGATE Technology Open · verified Sep 10, 2026

On-site Islamabad Full-time Director Digital Marketing

Leadership Digital Marketing role at iGATE Technology. Islamabad · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set direction for paid, organic, email, and affiliate marketing across the organization
You'll plan, launch, and improve campaigns while raising channel performance
You'll review results with the President and provide reports, forecasts, and growth recommendations
You'll monitor targets, budgets, ROI, ROAS, CAC, leads, conversions, and revenue
You'll lead testing, conversion improvement, automation, and team coaching

What you bring

You bring experience leading digital marketing across paid, organic, email, and affiliate channels
You can manage KPIs, targets, budgets, and acquisition performance
You understand SEO, paid advertising, email or CRM, affiliate programs, lead generation, and customer acquisition
You can coach a marketing team and work with other departments toward shared business goals

Who this fits

You’ll suit a strategic marketing leader who is comfortable owning channel performance, business reporting, and team accountability. You’ll work onsite in Islamabad and partner closely with the President and senior leadership.

From the employer

We are looking for an experienced and strategic Assistant Director – Digital Marketing to lead and oversee the organization's digital marketing function across Paid, Organic, Email, and Affiliate Marketing channels.

The successful candidate will be responsible for managing the overall digital marketing strategy, leading channel performance, driving customer acquisition and revenue growth, and ensuring that all digital marketing activities are aligned with the company's business objectives.

The Assistant Director will provide strategic direction and leadership to individuals for marketing channels, ensuring effective execution, performance optimization, cross-functional collaboration, and achievement of defined KPIs.

The role will work closely with the senior leadership to provide data-driven insights, marketing performance reports, forecasts, and recommendations for business growth.

Requirements

Lead the overall digital marketing strategy across Paid, Organic, Affiliate, and Email Marketing.
Work closely with the President to analyze digital marketing data, performance, and business results.
Set and monitor KPIs, targets, budgets, ROI, ROAS, CAC, leads, conversions, and revenue.
Oversee campaign planning, execution, optimization, and performance improvement.
Drive SEO, paid advertising, email/CRM, affiliate marketing, lead generation, and customer acquisition.
Prepare weekly, monthly, and quarterly performance reports for the President.
Identify market trends, customer insights, performance gaps, and growth opportunities.
Lead A/B testing, conversion optimization, automation, AI tools, and digital innovation.
Ensure effective budget allocation and maximize marketing ROI.
Develop and coach the digital marketing team, ensuring strong performance and accountability.
Collaborate with other departments to align digital marketing with overall business objectives

Benefits

⛽Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more