Assistant Director, Digital Marketing (1-year contract)
At a glance
Leadership Digital Marketing role at Sggovterp. Health Promotion Board · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead personalised communications across email and the app, while improving how marketing technology reaches audiences
- Set priorities for digital content and oversee the development and governance of app features
- Track campaign results and digital analytics so marketing decisions become sharper
- Work across internal and external teams, then lead and develop people within Digital Marketing
- Manage marketing technology and operations across a varied digital portfolio
What you bring
- At least eight years of relevant work, including three years supervising others
- Hands-on experience with Salesforce Marketing Cloud, Google Analytics, Sitecore CMS and AI recommendation systems
- Strong project and stakeholder management across matrixed internal and external teams
- Experience managing budgets alongside clear written and verbal communication
Who this fits
This suits a digital marketing leader who can combine marketing technology, operations, analytics and personalised communications. You should be comfortable leading a team, handling ambiguity and pressure, and working independently in a fast-moving environment. The role is a one-year contract based at the Health Promotion Board in Singapore.
From the employer
[What the role is]
The Health Promotion Board’s vision is to make Singapore a nation of healthier people.Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.
You will be a part of HPB’s Digital Marketing Team, where technology meets purpose. The team harnesses the power of data and digital to reach and engage Singaporeans on their health journeys, through a diverse portfolio spanning marketing automation and personalisation, email marketing, online content management, digital analytics and app feature ownership and governance, while building and optimising HPB's MarTech capabilities to support more effective, data-driven marketing. Beyond this, the team also supports workplace health marketing efforts, bringing health promotion closer to where Singaporeans work and live.
[What you will be working on]
As a key member of the Digital Marketing team, you’ll have to be comfortable to put on many hats.
You will drive HPB's personalised communications efforts across email and app, and play a key role in evolving how HPB leverages marketing technology to reach and engage Singaporeans more effectively.
You will govern and develop app features, including overseeing the prioritisation of digital content on HPB's flagship app, to support its digital health engagement goals.
You will oversee digital analytics and campaign performance tracking to inform and sharpen marketing decisions.
You will be comfortable working collaboratively with multiple cross-functional stakeholders.
You will lead and develop a team within the Digital Marketing department.
[What we are looking for]
An ideal candidate will be a dynamic and self-motivated individual with at least 8 years of relevant working experience, including 3 years in a supervisory role, with a strong foundation in marketing technology and operations, and digital marketing. The candidate should also possess:
Proven experience with a wide range of MarTech tools such as Salesforce Marketing Cloud, Google Analytics, Sitecore CMS and AI recommendation systems.
Strong project and stakeholder management skills, with the ability to work collaboratively across internal and external matrix teams.
Ability to manage ambiguity, navigate complexity and perform well under pressure.
Excellent written and verbal communication skills, with the ability to distil and present complex concepts clearly and concisely.
A self-starter mindset with the ability to work independently and thrive in a fast-paced, dynamic environment.
Budget management experience.
Successful candidates will be offered a 1-year contract.
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
