Manager, Global Content Strategist
At a glance
Manager-level Content Strategy role at IFM Investors. Melbourne.
Pay not stated Content Strategy salary
growthroles summary, based on the employer's posting.
What you'll do
- Create thought leadership and client-facing material that advances business goals and engages key audiences
- Shape content for different audiences and channels, including reports, presentations, email and social media
- Coordinate complex content programmes and work with stakeholders across the team
- Help the global content team use AI responsibly, with practical safeguards that support quality and reuse
What you bring
- At least six years in journalism, content strategy, content marketing, communications, publishing or a related area
- A bachelor's degree in journalism, English, marketing or another listed discipline
- Strong knowledge of institutional investors and private markets, and how content supports client engagement
- You can turn complex investment ideas into clear writing and have used generative AI or automation in content workflows
Who this fits
This manager role suits someone who can combine hands-on writing and editing with oversight of complex content programmes. The position is based in Melbourne.
From the employer
About Us
IFM Investors is a global asset manager, founded and owned by pension funds, with capabilities in infrastructure equity and debt, private equity, private credit, real estate and listed equities.
Our purpose is to invest, protect and grow the long-term retirement savings of working people. We believe healthy returns depend on healthy economic, environmental and social systems - and these are evolving on a scale never experienced before. To find opportunity, build value and meet the needs of future generations, you need scale, skill and expertise. That’s what IFM Investors has built up over 30 years.
With assets under management of approximately $291.1 AUD billion (at 30 June 2026), we prioritise the interests of over 883 institutional investors worldwide. IFM operates from 17 offices across Australia, Europe, North America and Asia.
For more information, visit ifminvestors.com.
The Opportunity
At IFM, you’re not just part of an investment company – but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.
So, we have made sure to create a workplace that’s inclusive, accountable and collaborative. Where you’re given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.
Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. Our hybrid and flexible approach can vary by team and role; it is built around trust. We encourage our people to manage their work/life rhythm in a way that works best for them and their teams.
Business Overview
Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Marketing, Brand & Communications.
It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.
The Role
This role is responsible for developing and delivering high-quality thought leadership and client-facing content that supports IFM's business objectives and strengthens engagement with key audiences.
In addition, the role acts as the team's point person for AI-enabled ways of working, helping the Global Content team adopt AI responsibly to improve quality, consistency, reuse and productivity.
The ideal candidate will possess an understanding of private markets and/or institutional asset management, have experience in producing differentiated content formats for multiple audiences and channels, and will have strong project management and stakeholder engagement skills.
They will be equally comfortable developing compelling content, managing complex content programmes and identifying opportunities to streamline content development and improve team effectiveness through practical, well-governed use of AI.
Your Background and Experience
Bachelor's degree in Journalism, English, Marketing, Communications, Business, Finance or a related discipline (professional certificates like CFA desirable).
Minimum 6 years' experience in journalism, content strategy, content marketing, communications, publishing or a related discipline, ideally within institutional asset management, financial services or a complex B2B environment.
Strong understanding of institutional investors, private markets and the role of thought leadership and content in supporting client engagement, fundraising, brand positioning and business growth.
Excellent writing, editing and storytelling skills, with the ability to distil complex investment concepts into clear, compelling and differentiated content.
Ability to develop content across a range of formats and channels including thought leadership, website, presentations, reports, email and social media.
Demonstrated experience applying generative AI or automation to content workflows, with clear human oversight and quality controls.
Ready to invest in what matters?
With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.
IFM Investors is committed to promoting an inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We are committed to providing individuals with disabilities reasonable adjustments to participate in the job application or interview process. Please contact us if you require specific support at any stage of the recruitment process at Careers@ifminvestors.com
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