CRM/Lifecycle Marketing Specialist III
At a glance
Mid-level Email Marketing role at iFIT. Australia.
Pay not stated Email Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan the prospect-to-customer path from first contact to purchase and upsell, prioritizing work by acquisition and revenue impact
- Set up and check automated email and SMS journeys, including triggered, transactional and behavior-based campaigns
- Build dynamic audiences with Contact Builder, filtered data extensions and SQL, then tailor messages using dynamic blocks or AMPscript
- Test subject lines, content, timing and offers, recording results and extending successful approaches
- Monitor sender reputation, list health and compliance, then share performance findings and coordinate sends across teams
What you bring
- You have three to five years in CRM, lifecycle or acquisition marketing, ideally in subscription, ecommerce or another listed field
- You have used an enterprise marketing automation system directly; Salesforce Marketing Cloud is a preferred option
- You know some SQL and personalization scripting, or can pick them up quickly
- You have launched welcome, abandonment, conversion or upsell journeys and connected them to measurable outcomes
- You hold a marketing, business or communications degree, or bring equivalent experience
Who this fits
This mid-level contractor role suits someone who can lead lifecycle planning and hands-on execution for the Australian market. The engagement is twenty hours per week for six months.
From the employer
iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
We're hiring a mid-level CRM / Lifecycle Strategist (contractor) to support our acquisition-forward lifecycle programs across email and SMS for the Australian market. You'll turn behavioral and subscription data into journeys that move prospects from first touch to conversion and upsell. You'll report to the Director of CRM / Lifecycle Marketing and partner closely with Data, Creative, Product, and Ecommerce.
Contractor opportunity (20 hours / week) - 6 month contract
What you'll do
- Own lifecycle strategy. Map the prospect-to-customer journey from first touch through conversion and upsell, and prioritize programs by acquisition and revenue impact.
- Build and optimize journeys. Design, configure, and QA automated email and SMS journeys, including triggered, transactional, and behavioral campaigns.
- Segment and personalize. Use Contact Builder, filtered data extensions, and SQL queries to build dynamic audiences; use dynamic blocks and/or AMPscript for personalization.
- Run a testing program. Plan and analyze A/B and multivariate tests on subject lines, content, timing, and offers; document learnings and roll out winners.
- Own deliverability and compliance. Monitor sender reputation, list hygiene, and engagement; ensure compliance with the Australian Spam Act, NZ Unsolicited Electronic Messages Act, CAN-SPAM, GDPR/CCPA, and TCPA across email and SMS.
- Report and recommend. Build dashboards and regular readouts on engagement, conversion, upsell, and LTV; translate findings into clear next steps for leadership.
- Collaborate cross-functionally. Brief Creative on email and SMS assets, work with Data on event and attribute requirements, and align with Product, Ecommerce, and Paid on promotions and launches.
- Manage the campaign calendar. Coordinate promotional and lifecycle sends so cadence, frequency, and audience overlap stay healthy.
What you bring
- 3–5 years in CRM, lifecycle, or acquisition marketing, ideally in subscription, DTC, ecommerce, or fitness/wellness.
- Hands-on experience with an enterprise marketing automation platform; Salesforce Marketing Cloud experience preferred.
- Some knowledge of SQL and personalization scripting (or ability to learn quickly).
- Proven track record of launching lifecycle programs (welcome, abandonment, conversion, upsell) and tying them to measurable results.
- Strong analytical skills: comfortable with KPIs like open/click/conversion rates, conversion, upsell, and LTV, and with test design and statistical significance.
- Familiarity with email deliverability, list management, and privacy regulations.
- Clear communicator who can explain strategy and results to non-technical partners.
- Detail-oriented and organized, able to manage multiple programs and deadlines.
- Bachelor's degree in marketing, business, communications, or equivalent experience.
Nice to have
- Salesforce Marketing Cloud certification (e.g., Email Specialist).
- Experience running SMS programs, including opt-in and compliance management.
- Experience with CDPs or predictive, AI-driven personalization.
- Familiarity with BI tools (Tableau, Looker) or product analytics (Amplitude).
- Basic HTML/CSS for email troubleshooting.
How success is measured
- Lifecycle-driven conversion and upsell revenue against quarterly targets.
- Journey performance: engagement, conversion, and upsell versus baseline.
- Test velocity and the share of tests that ship a documented learning.
- Deliverability health and zero compliance incidents.
- Quality, accuracy, and on-time execution of campaigns.
iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.
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