Director, Integrated Marketing
Leadership General Marketing role at IF7. New York · full-time · no salary stated · we estimate $172,991–$260,000.
IF7 has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn RFPs into insight-led campaign strategies rooted in audience needs
- Use audience research, platform behavior, and cultural trends to shape creative
- Build cross-platform plans that connect creators, production, paid media, and brand goals
- Write decks covering positioning, objectives, timelines, deliverables, and rollout plans
- Present selected pitches and help develop experiential campaigns with publishers
What you bring
- Bring seven to ten years in integrated marketing, branded content, or influencer marketing
- Translate RFPs into clear strategies and lead innovative work across multiple platforms
- Communicate through strong writing, presentations, storytelling, and a clear point of view
- Understand internet culture, creators, Gen Z trends, and experiential marketing
- Work calmly across talent, paid media, and production while managing multiple projects and using Canva
Who this fits
You’ll suit a strategic, collaborative marketer who can connect cultural insight with creative campaign direction. The role is based in New York City with a hybrid schedule requiring three days in the office each week. You’ll report to the VP of Creative Strategy and present to external clients on selected pitches.
From the employer
Who are we?
IF7 is a next-gen media company shaping culture through storytelling, talent, and technology. We concept and execute creator-led, social-first campaigns that connect some of the world’s biggest and best brands with Gen Z and young Millennial audiences in meaningful ways.
What is the Role?
We’re seeking a Director of Integrated Marketing to own the strategy, positioning, and rollout planning behind our campaigns. This role is for someone who loves translating audience insights and cultural trends into smart social-first campaigns – and who can help shape the "why" and "how" behind every creative idea we pitch. You’ll help lead the strategic foundation of IF7 campaigns, working closely with internal teams to craft cross-platform strategies that integrate creators, production, paid media, and brand goals.
Location: NYC - Hybrid [3x days a week in office]
Reports to: VP, Creative Strategy
What Does Your Day-to-Day Look Like?
- Own the strategic development of campaigns – translating RFPs into insight-driven, audience-first strategies
- Partner with internal teams to conduct audience research, platform behaviors, and cultural trends that inform our creative
- Collaborate with the Director of Creative Strategy to build campaigns that are both creatively unique and driven by strategy and insights
- Write clear and compelling strategic narratives within decks – including positioning, objective breakdowns, and rollout strategies
- Serve as a lead on external client presentations for select pitches
- Lead integrated campaign planning – inclusive of recommended timelines, deliverables, rollout phases and amplification strategy
- Collaborate with the Senior Director of Integrated Production and Gen Z-centric publishers on experiential campaigns and activations
- Contribute to proactive storytelling and best practices across the various social platforms
- 7-10 years experience in integrated marketing, branded content or influencer marketing, ideally within an agency environment
- Proven ability to translate RFPs into clear creative strategies
- A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
- Excellent storytelling, presentation, and writing skills
- Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
- Experienced in working cross-functionally with talent, paid media, and production teams
- Comfortable juggling multiple projects at once, with a calm and collaborative approach
- Proficient in Canva
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