Marketing Science Director

Future Publishing Open · verified Aug 17, 2026

On-site New York Director General Marketing

Leadership General Marketing role at Future Publishing. New York · $162,000–$180,000 base.

SalaryStated by Future Publishing

$162,000 – $180,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Future PublishingOur estimate for the market: $176,237–$260,625

Below the market median of $204,460 for lead general marketing roles in New York.

Worked out from 34 postings that stated pay, median $204,460. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the technical story for measurement and turn attribution methods into clear commercial value
Help Sales package insights into scalable media solutions and decision frameworks
Oversee measurement vendors, including technical onboarding, benchmarks, and cost efficiency
Direct incrementality tests and build media-data pipelines for marketing mix models
Lead identity planning and the shift toward Future’s first-party measurement ecosystem

What you bring

At least four years in marketing science, ad analytics, or attribution at a digital publisher, measurement vendor, or quantitative media agency
Strong familiarity with agency holding companies, their operating models, and media-planning language
Working knowledge of MTA, geo-testing, MMM, platform attribution, and data clean rooms
At least two years explaining complex measurement approaches directly to brands and agencies
A quantitative bachelor’s degree plus SQL and visualization skills; Python or R experience is preferred

Who this fits

You’ll suit this role if you can connect advanced measurement methods with commercial outcomes for brands, agencies, sales teams, and product leaders. The role calls for strong agency ecosystem knowledge, client-facing communication, and hands-on quantitative work. You’ll work from Future’s New York office three days each week and from home two days.

From the employer

Description

We're Future, a global leader in specialist media. Our 3,000+ employees power more than 200 trusted brands, helping millions of people discover expert content that informs, inspires, and drives action. Through our websites, magazines, events, newsletters, podcasts, and social channels, we connect passionate audiences with the topics they care about most.

You will develop advanced measurement frameworks beyond basic click-and-impression metrics. Your daily work involves building a proprietary measurement ecosystem tailored to modern data infrastructures. You will work closely with our sales teams and external agency partners. You will consult directly with brands to clearly define their success metrics. By translating complex data into accessible narratives, you will showcase true business growth. You will empower our internal teams to bring sophisticated, market-ready solutions to clients.

What You'll Do

You will report into the VP, Commercial Product and Go To Market

Go-To-Market & Vendor Governance

Own the Measurement Narrative: Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
Measurement as a Product: Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
Sales Enablement & Decision Tree Design: Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
Vendor & Commercial Governance: Manage the technical onboarding, benchmarking and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.

Technical Methodologies & Data Science

Causal Experimentation: Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
MMM Data Architecture: Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.
Identity & Privacy Engineering: Own the technical identity roadmap—navigating MAIDs, clean rooms, cookieless identifiers, and privacy compliance (CCPA/GDPR)—to ensure high-fidelity signal capture across the ad stack.

Product Innovation & 3-Year Vision

Close the Product Loop: Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds (acting as a key stakeholder for initiatives like the Product Manager Atelier).
Scale Multi-Product Frameworks: Design and execute sophisticated measurement for performance tools (e.g., Future Optic, Helix) while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.
Architect the Proprietary Ecosystem: Oversee the 3-year migration from third-party dependencies to an in-house, full-stack ecosystem powered by first-party pixels, predictive models, and custom testing frameworks.

Experience That Will Put You Ahead Of The Curve

Experience: 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
Agency Ecosystem Fluency: Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
Measurement Mastery: Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms (Meta, Google, DV360) and modern Data Clean Rooms.
Client-Facing Impact: 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
Technical Stack: Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.
Education: Bachelor’s degree in a quantitative field (Economics, Statistics, Data Science, etc.). A Master’s or PhD in Econometrics or Applied Statistics is a strong plus.

Compensation and Benefits

The expected range for this role is $162,000 - $180,000

Uncapped leave, because we trust you to manage your workload and time
When we hit our targets, enjoy a share of our profits with a bonus
Refer a friend and get rewarded when they join Future
Well-being support with access to our Colleague Assistant Programs
Opportunity to purchase shares in Future with our Share Incentive Plan

Internal job family level Commercial 3

This is a hybrid role from our New York office, working three days from the office and two from home.

Diversity and Inclusion

Diversity is central to who we are. We believe different perspectives spark new ideas, fuel creativity, and drive innovation. That's why we're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed.

We're dedicated to fair and inclusive hiring practices and welcome talent from all backgrounds, because diverse teams build stronger futures.

Please let us know if you need any reasonable adjustments.