Director of Integrated Marketing
On-site New York Full-time Director General Marketing
Leadership General Marketing role at Fi. New York · full-time · $150,000–$350,000 base.
SalaryStated by Fi
$150,000 – $350,000
Base salary for this role, in USD per year, as published in the posting.
This role, from FiOur estimate for the market: $172,991–$260,000
Above the market median of $208,420 for lead general marketing roles in New York.
Worked out from 47 postings that stated pay, median $208,420. Last updated Sep 19, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own launches from strategic brief through release for products, features, and initiatives
- Align paid, lifecycle, retail, and other channel leads around campaigns tied to business goals
- Build the GTM framework and operating rhythm for timelines, positioning, and success metrics
- Shape brand strategy and integrated campaigns with Brand Creative and Product
- Set direction for organic social, community, and partner marketing from concept through measurement
What you bring
- Bring at least eight years of marketing experience spanning product marketing or integrated campaigns
- Have two to three or more years in a people-leadership role
- Show GTM ownership for a consumer hardware, subscription, or DTC brand
- Work effectively with organic social, community, B2B, and partnerships teams on co-marketing
- Communicate clearly, collaborate across functions, and use performance data to adjust plans
Who this fits
You’ll suit a role that turns strategy into coordinated execution across product marketing, brand, organic social, community, and partnerships. You’ll work onsite in New York. The scope connects Fi’s brand and campaigns with audiences globally.
From the employer
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Director of Integrated Marketing!
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.
What You'll Do:
- Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
- Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
- Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
- Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
- Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
- Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
- Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
- Work closely with the B2B team to develop partnership concepts and go-to-market plans
- Execute partner marketing campaigns from concept through launch and measurement
- Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact
What You'll Bring:
- 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
- Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
- Experience managing or closely partnering with organic social and community teams
- Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
- Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
- Excellent written and verbal communication skills
- Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
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