Communication Specialist, College of Business

The Communication Specialist supports the College of Business’s communications and external engagement strategy by developing and implementing compelling content that communicates the College’s accomplishments, activities, people, programs, partnerships, and impact to internal and external audiences. Working under the direction of the Director of Strategic Partnerships and External Relations, the Communication Specialist serves as a primary producer of the College’s written, digital, social media, and visual communications. The position works closely with faculty, staff, students, alumni, business partners, and university communications personnel to identify and develop stories that advance the College’s strategic priorities and strengthen its visibility and reputation.

Primary Duties and Responsibilities

• Implement the College of Business’s communications strategy across appropriate print, digital,
  social media, and other communication channels.
• Develop and distribute press releases, media pitches, feature stories, announcements,
  newsletters, and other written communications highlighting the College’s faculty, students,
  programs, research, partnerships, events, and accomplishments.
• Manage and create content for the College’s social media channels, including developing
  editorial calendars, writing posts, creating visual content, monitoring engagement, and
  identifying opportunities to increase the College’s reach and visibility.
• Prepare and publish a quarterly College of Business newsletter for faculty, staff, students, and
  alumni.
• Develop graphics, promotional materials, presentations, digital content, and other visual
  communications consistent with University and College branding standards.
• Identify compelling stories and communications opportunities throughout the College by
  developing relationships with faculty, staff, students, alumni, and external partners.
• Coordinate with faculty and staff to gather information, photographs, quotes, and other materials
  necessary to develop accurate and compelling communications.
• Support communications related to the College’s external partnerships, Corporate Partners
  Program, student and faculty achievements, research, experiential learning, community
  engagement, and societal impact initiatives.
• Maintain and organize digital communications assets, including photographs, graphics, logos,
  templates, and other promotional materials.
• Coordinate with the university’s Office of Public Relations and Marketing and other university
  offices to ensure College communications are consistent with university policies, branding
  standards, and broader institutional communications.
• Monitor media coverage and social media engagement, and provide the Director with
  information on communications performance and opportunities.
• Assist with the development of College marketing campaigns, promotional materials, events,
  and special initiatives.
• Support the College’s website and other digital communications platforms by developing,
  updating, and coordinating content as appropriate.
• Assist in maintaining consistent messaging and visual identity across College communications
  and promotional materials.
• Support the Director in documenting and communicating the College’s educational, economic,
  and community impact.
• Perform other duties as assigned.

Knowledge, Skills and Abilities

• Ability to manage multiple projects and deadlines while maintaining attention to detail and
  accuracy.
• Strong interpersonal and organizational skills and the ability to work effectively with faculty,
  staff, students, and external partners.
• Ability to manage multiple projects and deadlines while maintaining attention to detail and
  accuracy.

Required Minimum Qualifications

• Bachelor’s degree in communications, public relations, journalism, marketing, graphic design, or a
  related field.
• Demonstrated experience developing written and visual content for professional, organizational,
  or institutional audiences.
• Excellent writing, editing, proofreading, and storytelling skills.
• Experience managing social media platforms and developing content for multiple
  audiences.
• Demonstrated graphic design skills and proficiency with commonly used graphic design and digital
  content creation tools.
• Familiarity with photography, video, web content management, email marketing, or other digital
  communications tools is desirable.

• Experience in higher education, business, nonprofit, or other mission-driven organizations is
  desirable.

  Physical Requirements

• Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.