Principal Demand Generation Representative
Ibqbjb Open · verified Oct 15, 2026 At a glance
Senior Demand Generation role at Ibqbjb. Hamilton · full-time.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and run demand generation plans that bring in qualified leads and expand the sales pipeline
- Coordinate with marketing, sales and product teams around business goals and product launches
- Study market shifts, customer feedback and competitors to spot opportunities and improve campaigns
- Use marketing automation and CRM systems to measure lead results, return on investment and attribution
- Coach the demand generation team and guide ongoing improvements to how the work gets done
What you bring
- At least six years in customer success or account management
- A record of increasing lead generation and pipeline growth
- Working knowledge of marketing automation, CRM and analytics tools
Who this fits
This senior role suits someone who can combine demand generation execution with team guidance. The role is hybrid in Hamilton, United States.
From the employer
As a Principal Demand Generation Representative, you will have a pivotal role in driving the success of Honeywell's demand generation efforts. Your responsibilities will include leading the development and execution of comprehensive strategies to generate qualified leads and drive pipeline growth. By leveraging your expertise in marketing automation, analytics, and strategic thinking, you will contribute to the company's revenue growth and market leadership.
Key Responsibilities
- Lead the development and execution of comprehensive demand generation strategies to drive qualified leads and pipeline growth
- Collaborate with marketing, sales, and product teams to align demand generation efforts with business objectives and product launches
- Analyze market trends, customer insights, and competitive landscape to identify new opportunities and optimize demand generation campaigns
- Utilize advanced marketing automation and CRM tools to track and report on lead generation performance, ROI, and attribution
- Provide strategic guidance and mentorship to the demand generation team, driving continuous improvement and professional development
YOU MUST HAVE
- Minimum of 6 years of experience in customer success or account management
- Proven track record of driving lead generation and pipeline growth
- Strong understanding of marketing automation, CRM tools, and analytics tools
- Excellent analytical and data-driven mindset, with the ability to derive insights and make data-backed decisions
- Strong communication and collaboration skills
WE VALUE
- Bachelor's degree in Business Administration, Marketing, or a related field
- Master’s degree in Marketing or Business Administration
- Passion for customer success and satisfaction
- Ability to work independently and as part of a team
- Strong leadership and mentoring skills
- Proactive and results-oriented mindset
- Continuous learning and adaptability
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