Senior Analyst, Product Marketing
At a glance
Senior Product Marketing role at Iawmqy. Singapore · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build launch plans and materials, while raising Alienware brand awareness with internal and external audiences
- Shape digital marketing for Alienware peripherals by choosing platforms, events and formats to grow online engagement
- Track market signals and competitor activity, then use those findings to inform product strategy
- Choose suitable influencer partners and plan campaigns that extend reach while matching Dell’s stated values and positioning
What you bring
- At least two years of related experience and a strong record of following work through
- You understand product marketing and go-to-market planning, and can use marketing tools and analytics platforms
- You can work across teams, manage several deadlines and communicate clearly in writing and conversation
Who this fits
This role suits someone ready to lead an assigned Alienware peripherals category and coordinate with cross-functional teams. It is an on-site position in Singapore.
From the employer
Senior Analyst, Product Marketing
As a global business with game-changing products, there’s always scope for Dell Technologies to grow sales and expand market share. So, a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.
What you’ll achieve:
As a Senior Analyst, Product Marketing, you will be working in Alienware Client Peripherals product marketing team. Within the Dell Client Solutions Group, this position will lead the assigned Alienware product category and effectively engage with the wider Dell team to enable compelling Dell ecosystem experiences for customers.
Join us to do the best work of your career and make a profound social impact as a Senior Analyst on our Product Marketing team.
You will:
- Create marketing plans and tools to support new product launches and reinvigorate Alienware brand by building awareness among both internal and external stakeholders
- Create a digital marketing strategy for Alienware peripherals by working with cross-functional stakeholders and identifying the right platforms, events and formats to engage and grow online audience
- Scan, capture and analyze market intelligence and provide competitive analysis to aid product strategy
- Create influencer marketing plans for Alienware peripherals by identifying right partners who will enable a broad reach and are aligned with Dell’s values and positioning
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements
- 2+ years of related experience with strong drive for results.
- Effective team player and cross-functional contributor.
- Strong understanding of product marketing principles and go-to-market strategies.
- Ability to manage multiple projects and deadlines effectively.
- Proficiency with marketing tools and analytics platforms.
- Excellent written and verbal communication skills.
Desirable Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Fresh Graduate in MBA; up to 12 months post-graduation
- Relevant certifications (e.g., Pragmatic Marketing, Digital Marketing, analytics tools) and experience with campaign management platforms.
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