Deputy Manager - Product Marketing (Power)
Iadugs Open On-site Noida Full-time Manager Product Marketing
At a glance
Manager-level Product Marketing role at Iadugs. Noida · full-time.
Pay not stated Product Marketing salary
RoleProduct Marketing
SeniorityManager
LocationNoida
WorkplaceOn-site
EmploymentFull-time
PostedOct 30, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Run the Power portfolio from early concept through retirement, shaping its market reach, returns and product improvements
- Research customer demand and competitors to spot opportunities and guide product direction
- Set pricing and profitability targets, including margin analysis, for Power products
- Equip sales teams with technical guidance and training, and coordinate launches with product, manufacturing and supply teams
- Create product materials, track performance and recommend changes when results fall short
What you bring
- You have three to eight years in product management or marketing, ideally focused on Power
- You have practical experience with power distribution products, electrical faults and choosing products for specific applications
- You can assess markets and competitors, identify opportunities, and manage pricing, margins and profitability
- You hold a bachelor's degree in electrical engineering, business, marketing or a related area
Who this fits
This role suits someone who can turn technical product details into clear marketing messages and coordinate work across teams. The position is based on-site in Noida.
From the employer
The Deputy Manager – Product Marketing (Power) will own the end‑to‑end management of NEDS' Power product range, driving market penetration, profitability, and innovation. You will work closely with Sales, R&D, Manufacturing and Supply Chain to translate market insights into winning product strategies, pricing models, and enablement tools for both B2B project and B2C retail channels.
- Manage the assigned Power product portfolio throughout its lifecycle, from concept to end‑of‑life.
- Conduct market research, competitor benchmarking, and identify new business opportunities.
- Develop and maintain pricing strategies, margin analysis, and profitability targets.
- Provide technical support and application guidance to Sales and Business Development teams.
- Design and deliver product training programs for internal teams and channel partners.
- Coordinate cross‑functional activities with Sales, R&D, Manufacturing, and Supply Chain for product launches and enhancements.
- Create and update product literature, presentations, and marketing collateral.
- Monitor product performance metrics and recommend corrective actions.
- Support the development of new product concepts based on market and customer feedback.
- Ensure compliance with relevant electrical standards and safety regulations.
- 3–8 years of experience in Product Management or Product Marketing, preferably in the Power sector.
- Hands‑on experience with Power distribution products, electrical faults, and application‑based product selection.
- Proven ability to conduct market mapping, competitor analysis, and opportunity identification.
- Strong knowledge of pricing strategy, margin analysis, and profitability management.
- Understanding of B2B (project) and B2C (retail) business models in the electrical industry.
- Excellent cross‑functional coordination and execution skills.
- Ability to translate technical concepts into clear, compelling marketing messages.
- Familiarity with relevant electrical standards and regulations.
- Effective communication and presentation skills for internal and external audiences.
- Bachelor’s degree in Electrical Engineering, Business, Marketing, or a related field.
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